It may cost six times more for a business to acquire a new customer than to keep one it already has. Always remember that others are trying to win their business. A brochure mailed to your customer list periodically is a good way to let them know you are thinking of them.
Rotate three or more good quality brochures so the same one is not mailed two times in succession. Mail your customer list at least three times each year. A special offer which is not made to the general public is a good public relations gesture. Do this once each year.
The quality of the mailing piece is important, too. A cheap flyer may subconsciously be perceived by the customer as the image of your company. High quality, full color mailing pieces are most effective.
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