Some think being competitive means working for a low price. That's wrong! We need to charge enough to make a net profit of 10 to 20 percent of our gross income. Being competitive means making very few mistakes while providing a level of service that will encourage customers to recommend us to their friends.
This strategy places us in a select market that is recession proof and takes us out of the realm of the pure price shopper. Bane Clene operators enjoy the rewards of lower operating costs, easier working conditions and virtually fool proof operation. That's a pretty good head start.
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