Some cleaning firms use this way to tell the neighbors that they have worked for a neighbor. Doorknob hangers may seem like a good idea, but before resorting to this type of advertising think seriously about it.
While some don't mind their neighbors knowing what they are doing, there are those who have just the opposite reaction. A survey found that a majority of consumers do not wish to be used as a referral unless they decide to do the referring.
Bane-Clene does not use doorknob hangers except in the event a customer is not at home for a scheduled appointment. A notice is left with information for rescheduling the service. Police say professional burglars watch for signs such as newspapers, doorknob hangers and circulars to tell if a resident is away for an extended period.
Bane-Clene has developed gift service certificates for those customers who offer a referral to others. This method promotes a solid referral business while never risking the chance of offending a customer who may not wish to be used as a reference.
©Bane-Clene® Corporation 2009 Reprinting or electronically publishing this article is strictly prohibited without permission from Bane-Clene Corp.
