A study examined the purchasing behavior of buyers who were exposed to specific ad campaigns and compared them to like buyers who didn't see the ads. More buyers exposed to the campaign bought the advertised product for nine of the ten products studied.
Sales volume increased for 80% of the products. Overall, sales increased over the short term among buyers exposed to the campaigns for the majority of the products. Long term, nearly everyone agrees advertsing works, but it has some short term impact , too.
Most carpet cleaning services want immediate and measurable gains in the short term and do not think long term. Too often, a business owner will quit just before the long term benefits of an ad campaign come to fruition.
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