Planning, determination, firm principles, hard work and good service are the ingredients that have always been necessary to succeed beyond the norm. And bigger isn't necessarily better.
Rao's Restaurant in New York City is a notable example. Reservations must be made at least a year in advance. It is nearly impossible to dine at Rao's unless the owner invites you. Rao's has only ten tables and has been in the same location for 120 years.
When asked why he doesn't expand, the owner says he likes it that way and does not like to change. Perform your service well and continue to do so. You can charge top dollar and expand your client list only as you desire. Big isn't always better!
©Bane-Clene® Corporation 2009 Reprinting or electronically publishing this article is strictly prohibited without permission from Bane-Clene Corp.
