"An advertisement needs to be seen a minimum of three times before it registers with a consumer and seven times before a purchase is made." This statement came from advertising people who are interested in steady income from repeat clients, but there is some truth to it. Most people must feel comfortable and feel as if they know a company before they will readily do business.
In the carpet cleaning business, the winners are those who plan an ad campaign. Losers go after the wrong market, water down their efforts, spend their entire budget on a few ads and then sit back and wait for the phone to ring. Bane-Clene Institute has a great class on marketing. If you haven't been to school in two or three years, you should plan to attend soon. Much has changed.
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