Someone who says your price is too high may be trying to beat you down or may not be comparing apples to apples. Before changing pricing protocol, go over your cost factors with your CPA to be sure you know the facts. Sell the high quality features of your service and be able to explain why you're worth more or why a competitor's quote may not be as it appears.
Another reason for a prospect saying your price is too high may be that you shouldn't be talking to that person in the first place. Advertising a high quality service in the wrong market will generate that kind of objection. Spend three days at Bane-Clene Institute and learn how to price your services, where to advertise them and how to explain them.
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