A. J. Foyt, won four times and is one of the most successful race drivers ever to compete in the Indianapolis 500 Mile Race. He gave a memorable answer when asked by a reporter how he reacts to a problem like a wreck on the track. Foyt's reply was, "I speed up because I know everyone else is slowing down."
Most of our competitors in the carpet cleaning business are making the mistake of cutting back in advertising. Stanley Steemer is the notable exception and they run great ads, especially the one with the dog scooting along the carpet on its rear. Opportunities are there for those who take positive steps to promote their business. Times may be tough, but they don't have to be bad.
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