Advertising aimed at cleaners is often used by them in consumer ads. The consumer is confused by the claims and counter-claims of carpet manufacturers, chemical companies and cleaning equipment suppliers mingled together in an advertisement about carpet cleaning. Carpet sales are no doubt suffering as a result.
Consumers look to the person closest to them to give them straight answers. Cleaners have the final word on whether they are satisfied with their carpet and furniture. In the interest of future generations of cleaners, consumers had better like the products you clean and buy more of them in years to come. Give them straight answers and do a good job.
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