Loyalty comes in differing degrees. "Deal" loyalty buys a customer with a special offer and normally lasts for the length of the promotion. But in "Relationship" loyalty, a customer elects to do business with you for reasons other than prizes, rewards, or discounts. It's easy to recognize which customers will promote your business.
"Relationship" loyalty is essential to the growth of your company. Repeat customers become unpaid advocates and will promote you to their relatives, friends, neighbors, and associates. Always try to do a little something extra for them and they will do something extra for you.
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