Monday, September 28, 2009

Service after the sale

When I think of customer service after the sale, a Holiday Inn in Sacramento, California comes to mind. I was there in September of 1987 for a Mini-Clinic and was having breakfast next to a booth with four men who were quite loud. One of them was obviously a sales manager and the other three were new salesmen. The sales manager did all of the talking and he was a treat.

Unflattering terminology flowed with comments like "Rough up the locals. Get as much up front as you can. Your only job is to get the order. Use the come down pitch. Don't waste time on anything but selling." He promised them a commission and that he would not make clerks or service reps out of them. He said, "You don't have to worry about being bugged after the sale."

This was an education in high-pressure sales with no customer service follow-up.

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