Friday, January 08, 2010

Handling tough times

Last fall I was asked in an interview, "Can you sum up in a few words what makes your supply company stand out in such a competitive industry, especially during tough economic times?" Here was my answer:

"Bane-Clene® products are safe, dependable and economical. We're in the service business, too, which gives us essential knowledge. Many of our employees have been with us for more than twenty-five years and that gives us unrivaled experience. We're debt free! With no interest to pay we operate as inexpensively as possible and employ conservative business practices.

"Frugal management allows us to market better products and services at lower prices than our competition. Bonuses to our customers are toll-free hot lines, free referral network, free advertising assistance, unmatched education, complete training programs, certification and free association membership along with ongoing support programs. That's how we do it!"

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