Bill Thomas, president and CEO of the Central Indiana Better Business Bureau® said, "Bait and switch advertisers create a sense of mistrust in an effort to make a quick buck, but in actuality they drive away their customer base. In the long run, bait and switch advertising is neither advantageous for the business nor the consumer."
The BBB® is warning businesses and broadcasters about bait and switch advertising. The Federal Communications Commission says that licensees who broadcast false or misleading ads could be subject to scrutiny at license renewal time. Businesses using bait and switch are subject to lawsuits and legal action by the FTC.
The BBB has Reliability Reports on nearly four million companies, and they are available to consumers free and are accessible at www.bbb.org.
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