Some business owners live by that old adage, but it's really about more than just money. Time is a commodity to be invested. An example is a phone call from a consumer shopping for service who had her carpets cleaned by one of the leading franchises. Her comments indicated that she was generally pleased with the work, but felt the job should have taken more time.
If you target the residential market, you may have jobs that require quick completion, but they will be the exception. Persons past retirement age are in no hurry. They own their homes, have both time and money to spend and appreciate high quality over savings. If you don't have the time to give to these customers, they may not take the time to call you the next time!
When a customer refers you to their relatives, friends and neighbors you have reaped the reward of a proper investment of your time and effort. Repeat and referral customers are the life blood of a service business and are the positive return on your investment.
©Bane-Clene® Corporation 2010 Reprinting or electronically publishing this article is strictly prohibited without permission from Bane-Clene Corp.
