New people in the cleaning business only need a primary industry education. It's not rocket science. They do not need to take continuous courses and make endless payments for education and certification in a money-mill environment. Practicing their trade, an occasional refresher class, periodic technical updates from their suppliers and a good advertising program will help ensure survival in the free market system.
Most important to their success are good manners, ethics and business practices that will have more effect on consumer satisfaction with carpet than any equipment or chemicals that may be used to do the job. The market flushes out (pardon the pun) cleaning companies using faulty equipment or chemical products. They just don't stay in business very long.
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