With so many search engines and endless protocols, managing business listings can be a chore. A study by a firm that deals in information said major shifts in the consumers’ media usage show print Yellow Pages falling in popularity and search engines becoming the primary sources.
The migration from print to online may be larger than we think because of the popularity of social and mobile networks. A recent report stated that more than 73 percent of adults regularly visit social networking sites. The number may not be accurate, but there definitely is a shift in how people are referred to us.
More than 90% of consumers have mobile phone subscriptions, up from 64% only a few years ago and there is an influx of social media usage by consumers via mobile phones. Facebook and Twitter saw growth in traffic last year of 112% and 347% respectively.
The constantly evolving media landscape makes it critical for us to review our lead generation sources. TMP is helping us with media strategy and they have access to all of the latest research. If you haven't been back to Bane-Clene® Institute recently you should take the time to update your advertising strategy.
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