The internet should be monitored for complaints. People can post anything without giving it much thought. Yelp, blog, tweet and twitter give a public voice to those who in pre-internet times would have complained to the manager or owner of a business. Now they can let the whole world know of their displeasure whether it's real or imagined.
Arrange for "Google Alerts" (you need an account) that will let you know anything that is said about your business. Reply to any negative feedback so others will see your side of the matter. A "Google Profile" explains your business and can be linked to your website or blog. You can arrange for a fee for it to be on Page 1 of any Google search mentioning your company.
There are dozens of complaint sites on the internet. Angie's List is more than that and has patrons posting more than 12,000 reports, good and bad, every month. With more than a half million members in 124 major cities, Angie's List is probably the most potent consumer organization in the world. They issue coveted awards for good service every year.
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