With directory advertising moving more to the internet, the consumer is offered a plethora of information when searching for a cleaning service. Large franchises buy guaranteed positions on the first search page and sundry other peripheral suppliers of goods and services horn in on what was once a specific territory in the Yellow Pages. The result is mass confusion.
Yellow Pages are not dead yet, but are not first any longer in our efforts to attract calls. Being well represented on the web is very important and necessary, but the Yellow Pages should continue to get a percentage of our business. For the latest on a successful media mix, take a few days and come to our advertising class at Bane-Clene® Institute where we explore the subject in depth and make specific recommendations.
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