If it sounds like the same thing, believe me there's a vast difference. Staying in the context of our common interest, the cleaning business, when you "buy" a product, you've weighed the options and explored the benefits and abilities of your purchase in your mind or by actual usage. You believe in it so your chances of success in this business are increased a hundred fold.
But, the person who is sold equipment by a smooth talking salesperson often suffers from buyer's remorse. If there is any doubt in the mind of someone in a small business that they made the wrong decision, their chances of success are diminished greatly because confidence is one of the most important keys to success.
In thinking of all the things I've bought, the good ones were things I really wanted or needed and I sold myself on the purchase. I thought about it, convinced myself that it was right for me and I "bought" it. The bad purchases (and there have been many) were always "sold" to me.
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