There are a few manufacturers who say carpet warranties will be void if cleaning products are not CRI/SOA approved. Of course, there is a fee for approval and carpet makers just happen to own the CRI. Who'd have guessed that? Incidentally, CRI awarded its highest "rocket science" rating to the little Rug Doctor® rental machine. You don't suppose SOA is about money?
Every professional carpet cleaner should call carpet mills and also carpet retailers in their service area to see if they recommend the equipment and chemicals you use. If they don't like what you use, do you think you should recommend their products to your customers when you're asked to suggest replacement carpet?
Some might label this as retaliation, but I prefer to call it reciprocity. In our own carpet cleaning company, we send more business to carpet sales people than they send to us. I asked Dan Willis, manager of our service division, how many jobs he could trace to the CRI, its SOA program or being a CSP in the past three years. The answer was "none, zip, nada, zilch."
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