With the advent of the internet and the sophistication that has come with the generalized use of the computer, another unintended consequence has occurred in the cleaning business. Many of us are hung up on change and seem to ignore old proven strategies that work best in our business.
Before abandoning operational and advertising programs, do an honest evaluation of your operation and don't change anything just for the sake of change. Remember what Abraham Geiger said, "Draw from the past, live in the present, but work for the future."
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