1. Nothing happens until you make a sale. Sharpen your advertising program and get out of the office to make cold calls. Make sure phone scripts include all the many advantages of your service and be prepared to talk about all the services you offer.
2. Satisfy the customer and they will sell for you. There is no better emissary than a third party who recommends you to friends and relatives.
3. Listen to employees and customers. They will tell you what's happening, although it may not be what you want to hear. This will allow you to correct potential problems before they happen.
4. Resolve complaints as soon as possible. The most loyal of all customers are those who have had a problem quickly and efficiently resolved. Act quickly.
5. Don't be afraid of change. It is inevitable. Change occurs every moment and we need to be aware of those changes that affect our business. Be alert to all changes in taxation and regulations by local, state and federal governments.
6. But most important of all, don't change just for the sake of change.
©Bane-Clene® Corporation 2011 Reprinting or electronically publishing this article is strictly prohibited without permission from Bane-Clene Corp.
