The mantra of most marketing people today is “Lock ‘em in!” and "Make ‘em work for it!” When we buy something at an appliance store for example, we have to do something extra in order to get the discount, rebate, warranty or free delivery we were promised. They make us answer marketing questions and we have to send a certificate or proof of purchase.
"Join a club" is the chant of airlines, hotels, car rentals and vendors of all kinds. Platinum, gold, silver and bronze memberships are treated differently. The level of membership for which we qualify determines the price we pay and how we’re treated. This is a perfect example of “Class Marketing.” Even CRI has four levels in the SOA program.
At Bane-Clene® we only have one class of customer. You don’t have to belong to a club or do anything extra to be treated well. There's no premium membership required to access all of the valuable information on our web site. It's old fashioned, but our customer is the only BOSS we have and we're going to do everything we can to make you happy.
©Bane-Clene® Corporation 2011 Reprinting or electronically publishing this article is strictly prohibited without permission from Bane-Clene Corp.
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Please e-mail me at wfbane@baneclene.com.
