The word "Quality" is consistently and errantly used to mean that someone or something is good. Quality doesn't mean good. Quality needs an adjective to describe the degree, such as 'high' quality, 'low' quality or 'no' quality. Quality time could be a bad time and a quality pitch in baseball might not be hard enough to break a pane of glass if it were poor quality.
Broadcasters and the media in general have trampled on the old truism that words have meaning. Parsing and spinning words by politicians to fit their own narrow agenda have made it impossible to interpret what a word really means. Example: "That depends on what the meaning of is, is!" And it's gotten worse since that display of failed principles.
When you use the word quality in connection with your service, always use an adjective to describe the level of quality. Words like best, highest, top or (you fill in your choice of word to describe your business) make it meaningful.
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