Before we can justify our price to our customer, we must justify that price to ourselves. Have our trucks been washed recently? Do they have the remnants of last week’s lunch complete with empty pop cans? Are they well stocked and is the equipment clean? Would the person we see in the mirror instill consumer confidence? Are our uniforms clean?
Have we kept up with technical changes? Can we design a planned maintenance program for a commercial account? When giving an estimate, do we write it on a scrap of paper or business card or do we use a professional proposal form and nice brochures to explain the benefits of our services?
Some people select a service by what is offered, not by how much is charged. That market is ours if we can justify our price. Fifty years in business has taught us proven methods of pricing and presenting our services to the public. We'll gladly share these with you at our school in Indy. And have you heard? School is free! Register today.
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Please e-mail me at wfbane@baneclene.com.
