If there is one thing that will turn off a prospect, it's the sound of a voice on the telephone that is bored. This ho hum attitude can pervade even the most carefully managed business. When someone answers your telephone, they should sound pleased that the caller has chosen to call. In short, the person who answers should be excited that the opportunity to be of service to someone has presented itself.
The same thing is true of service crews. Not much irritates a customer more than a person entering their home or place of business and acting as if they'd really rather be some place else doing something else. Our livelihood depends on satisfied customers. Act like it is really important, because it is the most important factor of our lives at that point in time.
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