Friday, July 19, 2024

ACRES OF DIAMONDS

Teamwork

Acres of Diamonds is the title of a book published over 70 years ago. It is also a phrase used by many motivational speakers to talk about people who go looking for riches (new business). All the while overlooking the potential riches (business) in their own back yard (their existing customers).

Many businesses focus so hard on attracting new customers that they overlook their existing customers. New customers are certainly important for the growth of a business but existing customers are just as important, possibly even more so because they make a business “healthier”. Anyone familiar with advertising knows that first time customers absorb a certain percentage of a Company’s’ operating budget. However, working for a repeat customer actually “saves” the advertising expense for that customer. Therefore making work done for that customer more profitable.

Previous customer records are not just customers, they are potential testimonials to be used in advertising promotions. They are also a source of repeat business and referrals because they are satisfied with the service they have previously received. As is the case with repeat customers, those customers referred do not “cost” anything in advertising expense which makes them also more profitable. Regarding customers who provide referrals, a way to say “thank you” is by offering them a Gift Service Certificate redeemable at their next appointment. They will appreciate the fact they have been acknowledged and it should naturally lead to more referrals.

Contact existing customers via direct mail or e-mails.This is not only a chance to “stay in touch” but remind them of all the services you offer. Another reason to “stay in touch” is that people are busy and unfortunately may forget who provided them service in the past even though they were satisfied.

If they are “mined” properly, existing customers will become the Acres of Diamonds in our own backyard.

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Friday, July 12, 2024

TEAM

Teamwork

As the image states, “together everyone achieves more.” This certainly applies to most sports teams and to the majority of businesses. Teams use the draft to bring in new players. Businesses will use recruiting and hiring practices to bring in new people. Sports teams and businesses will either succeed, languish in mediocrity or worse yet fail due to their drafting and recruiting prowess. The obvious “key” in recruiting and ultimately hiring the right person is to have the proper fit. A business may hire a talented person but if that person is not a team player then the hiring will be a failure.

As an owner of a small business, it is important that a team atmosphere be fostered. All team members need to know what the Company, the owner and everyone on the team stands for and what are the goals. It is important that all the team members accept these goals. Everyone should make a commitment to work to help the team and the Company be successful and profitable.

Related Articles and Information:

Thank you for reading Bane’s Blog®

Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/.

Please visit our web site at www.baneclene.com.

The Bane-Clene® Team.


Free Bane-Clene Information PackageBane-Clene Paper Catalog

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.



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Thursday, July 04, 2024

INDEPENDENCE DAY

Obviously Independence Day, the Fourth of July, is the day the United States commemorates its Declaration of Independence. The Continental Congress declared that the thirteen American colonies were no longer subject and subordinate to the monarch of Britain and were now united, free and independent states.

This day historically has been marked by various activities. Among them parades, celebrations, baseball games, reunions, social gatherings, concerts and firework displays. Much has transpired over the last few years and those events and the occurrences happening now continue to effect and challenge our daily lives. We continue to face trying and abnormal times, times that continue to challenge the very fabric of America and The Republic for which it stands.

We should not forget this fact, that this day marked the beginning of a long and bloody conflict to gain the Independence that our founding Fathers felt was so very important. It is what became the American Way of Life and what was so eloquently stated in The Constitution.

The fact that not everyone agrees with what everyone else says is what makes America great. The fact that we are free to disagree, the fact that we are free to voice our opinion and the fact that we are free to live our lives as we see fit. As long as, we do so with honor and respect of all others and within the boundaries of the law. It is important to remain vigilant that the freedoms we so cherish and that so many gave their lives for over 200 years ago are not eroded, diluted or eliminated by those that purport to know what’s best for America.

So as you participate in whatever you have planned for this day, take a moment to be thankful for what you have and the fact that you live in The United States of America.

God Bless America!!

Thank you for reading Bane’s Blog®

Independence Day

Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/.

Please visit our web site at www.baneclene.com.

The Bane-Clene® Team.


Free Bane-Clene Information PackageBane-Clene Paper Catalog

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.



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