Be different! Think of your own experiences in nearly everything you buy and likely they are not too good in one respect or another. The appointment with someone coming to your home to perform a service is a good example. Chances are they will be late.
An appointment with the doctor will likely keep you waiting from fifteen minutes to an hour before you are seen. The visit to a mechanic leaves a greasy fingerprint or worse inside your car. A dozen check-outs at the supermarket and only two are working leaving you stand in line.
In these hard economic times there are a dozen excuses for every malfunction. The successful service business will not make excuses but will get the job done and at a reasonable price.
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