When making a presentation for your service to a prospective customer, what is more important - emotion or logic? Remember this, you must make them want your service as well as need it.
How will your service satisfy the prospect emotionally? Emotions may seem far removed from what you are selling, but try to find a way to bring them into the picture. Maybe the prospect is having a party at their home. Maybe they are a branch manager and the bosses from corporate are coming for a visit. Whatever the reason, you want to sell the emotion that clean and fresh carpet and furnishings will enhance their home or office. This emotion is the key much more so than logic. Use all the logic you can, but use it to show your prospect that your service will satisfy their desire and give them the end result they are looking to attain.
If you create the proper emotion, then your company will become the logical choice.
- Building Your Own Carpet Cleaning Business
- Cleaning and Maintaining Commercial Carpets
- Selling Maintenance Programs
- Tips for Increasing Your Carpet Cleaning Business
Thank you for reading Bane’s Blog®
Please visit our web site at www.baneclene.com.
The Bane-Clene® Team.
Free Bane-Clene Information Package
Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.
You can also order the packet at the Catalog Request Form.