Friday, June 26, 2020

EMOTION or LOGIC

When making a presentation for your service to a prospective customer, what is more important - emotion or logic? Remember this, you must make them want your service as well as need it.

How will your service satisfy the prospect emotionally? Emotions may seem far removed from what you are selling, but try to find a way to bring them into the picture. Maybe the prospect is having a party at their home. Maybe they are a branch manager and the bosses from corporate are coming for a visit. Whatever the reason, you want to sell the emotion that clean and fresh carpet and furnishings will enhance their home or office. This emotion is the key much more so than logic. Use all the logic you can, but use it to show your prospect that your service will satisfy their desire and give them the end result they are looking to attain.

If you create the proper emotion, then your company will become the logical choice.

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Wednesday, June 24, 2020

Cleaning School Rugs


From Kennays Carpet Care’s Facebook:

“It’s that time of the year again, Cleaning the rugs to get the schools ready.”

Are you gearing up for schools reopening this fall too?

Below is a photo of some of Kennays school preparation work.

Kennays cleaned these unique classroom rugs showing maps of the USA with his Bane-Clene truckmount using PCA™ Formula 5 powdered extraction carpet cleaning agent with Booster™ which is formulated to boost the cleaning power of cleaning agents..

Image of cleaned school rugs

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Friday, June 19, 2020

FATHER’S DAY

Father’s Day is June 21st. It is a day to mark and celebrate the contribution that our Fathers have made in our lives. Many people send or give cards or gifts. These gifts are often related to their Father’s hobbies or interests.

Father’s Day is a relatively modern holiday, so different families have a range of traditions. Besides cards or gifts, many Fathers receive a phone call, if circumstances prevent a family from being together. If families can get together, activities may revolve around church, since the day is Sunday. Many families will have parties or outings that honor all the Father figures in their extended family. These Father figures include fathers, step-fathers, fathers-in-law, grandfathers and great grand fathers.

Fathers Day

Happy Father’s Day !!

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Wednesday, June 17, 2020

New YouTube Video on How to Remove Permanent Marker Ink, Sharpie and Hi-Liter from Carpets, Rugs & Upholstery


We have posted a new YouTube video at https://www.youtube.com/watch?v=81whB5qyRXo





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Friday, June 12, 2020

ONE TIME

Are you happy with a one time job? Many commercial accounts will have you clean, etc and then are you waiting for them to call back for the next service?

Depending on the size and type of business, are they an account with the potential for a Maintenance Contract? One of the oddities of business is that too often we are content with a one time job. We may not believe that the customer is interested in repeat services. Much time and energy and resources are spent in generating new business. If this time and energy were spent working with an existing customer for more business, then fewer resources would be expended. After all, once you have established a rapport and have shown that you can deliver what you promise, then a customer is more likely to extend your business relationship.

A one time job is just one step in building a lasting relationship. The next step is to convert that one time customer into a steady customer who thinks of you first when they need the services or products that you can provide. They will look to you for advice and you will be able to consult with them.

Develop your present customers strive to get their business all the time not just one time.

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Wednesday, June 10, 2020

Do Carpet Cleaning Detergents Help Deactivate the Coronavirus called SARS-COV-2 that Causes the Disease Called COVID-19?


Image of Coronavirus

Here’s how they help destroy the coronavirus.

SARS-CoV-2 is a type of enveloped virus. This just means it has an outside protective layer around its genetic material. The outside layer is made of fat molecules and is one of the possible targets for destroying the virus. Surfactants in carpet cleaning detergents attack the coronavirus much like they emulsify oil in the water. One side of the surfactant molecule (the hydrophobic part that’s attracted to fat and repelled by water) wedges its way into the virus’ fat and protein protective shell and the other part (the water-loving hydrophilic part) sticks out in the detergent solution. This action breaks down the virus’ protective layer and makes it soluble in water, and it disintegrates. The harmless ripped apart pieces of the virus are then extracted from the carpet or rug into your recovery tank along with all the soil in the carpet or rug.

Coronaviruses belong to the class of enveloped viruses, which are covered by a fatty layer. When a COVID-19 victim coughs, sneezes, defecates and maybe even exhales, the virus has to get back inside someone quickly or it will perish. The SARS-CoV-2 virus lasts only four hours in droplet form, one day on cardboard, two days on stainless steel and three days on plastic surfaces, according to a study published in the New England Journal of Medicine.

HOW LONG CAN CORONAVIRUS SURVIVE ON CARPET? Viruses such as COVID-19 can also remain infectious for about twice as long on non-porous surfaces than porous surfaces. Because carpets and upholstery are considered porous surfaces — just like clothing, wood and similar materials — they’re less hospitable to COVID-19 than non-porous ones.

CDC: Current evidence suggests that SARS-CoV-2 may remain viable for hours to days on surfaces made from a variety of materials. Cleaning of visibly dirty surfaces followed by disinfection is a best practice measure for prevention of COVID-19 and other viral respiratory illnesses in households and community settings. For soft (porous) surfaces such as carpeted floor, rugs, and drapes, remove visible contamination if present and clean with appropriate cleaners indicated for use on these surfaces. The CDC specifically recommends the following process for cleaning carpets. For soft (porous) surfaces such as carpeted floor, rugs, and drapes, remove visible contamination if present and clean with appropriate cleaners indicated for use on these surfaces. After cleaning - use products with the EPA-approved emerging viral pathogen claims that are suitable for porous surfaces.

We have received many phone calls wanting to know if cleaning the carpet in a home or office would be a measure to take to prevent or remove germs that may be associated with the coronavirus (COVID-19) and the answer is “yes”. The best defense for preventing illness from the coronavirus is to avoid being exposed along with cleaning and disinfecting your work and living space. Maintaining a clean and sanitary surrounding at all times is essential for preventing the virus from spreading. One method being used by many of our customers to prespray with Sporicidin® EPA approved disinfectant followed by extraction cleaning the carpet with the Bane-Clene® truck mounted carpet cleaning system. Sporicidin is fast acting and goes to work in as little as two minutes, has carpet cleaning, deodorizing & decontamination claims on the label and recommends it be applied as you would a pre-spray, followed with hot water extraction and rapid drying. If desired, you can then reapply Sporicidin to continue sanitizing the carpet or rug.

NOTE: If you prevacuum the carpet or rug, only use a vacuum with a hepa-filter.

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Friday, June 05, 2020

COPING

Especially in these unprecedented times we are facing, coping takes on an even larger meaning in our everyday lives.

Try not to panic, as the saying goes “Keep Calm and Carry On”. The origin of this saying is attributed to a poster that the British Government produced in 1939 in preparation for WW II. We are similarly at war today, albeit with an invisible enemy.

Tasks today and for the last few months are arguably more difficult for a variety of reasons. Don’t allow yourself to be overwhelmed. Be positive and tell yourself you can handle it.

If a task or problem contains many parts, it is important to divide these parts and list them in order of importance. Then work to solve or finish each part. Once that is done the whole task is resolved.

If you fail to solve the task or problem, don’t look back or give up. Start again. You only fail, if you don’t try to succeed.

Always try to do the right thing, if you do, coping becomes much easier.

Finally, as Dr. Norman Vincent Peale extolled the “Power of Positive Thinking”, that process is one of the best methods of coping.

Norman Vincent Peale

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Wednesday, June 03, 2020

New YouTube Video on How to Remove Dog Poop and Feces from Carpets & Rugs


We have posted a new YouTube video at https://www.youtube.com/watch?v=y91AbESlL6Y

How to Remove Feces from Carpet



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