Friday, July 22, 2016


Everyone will encounter an unhappy customer; how you handle them is extremely important to the success of your company. Here are some points to remember.

  1. Thank the customer for telling you their problem. Most people will just call another carpet cleaner if you are not receptive to their complaint.
  2. Remain Calm! This is so important but sometimes not easy to do. If you have a customer that won't calm down, you must know that losing your temper will not resolve anything.
  3. Listen intently to what they say. Try to see the situation from their point of view. Don't interrupt. Treat your customer with respect, no matter how insignificant their problem may seem to you.
  4. When the customer is done, confirm that you understand. Ask what you can do to keep their business. Give assurances that you will make amends. Offer a refund immediately if that will satisfy them.
  5. Treat your customers with respect and dignity in the face of a complaint. Even if you can't resolve the situation, you will have the knowledge that you did all you could to resolve the situation.

Related carpet cleaning business information on the Bane-Clene® web site:

  1. About Complaints!
  2. The 15 Factors of Success

Please read the latest issue of The Clene-Times® at

Thank you for reading Bane's Blog®.

The Bane-Clene® Team

Friday, July 15, 2016

It's Easy To Lose Customers

A previously published survey displayed these statistics on why a business
looses customers.

  • 1% Die
  • 3% Move
  • 5% Find other business relationships
  • 9% Competitive (price)
  • 14% Dissatisfied
  • 68% Leave because of an employee's or owner's indifferent

Customer retention is the primary goal of a service company. Repeat or established
customers are more profitable because advertising costs
are not incurred. Familiar and steady customers spend more because they trust
the firm. They are usually easier to please and always eager to tell others
of their experiences.

As expected, it is easier to lose customers. Inaccurate information by your
phone representative, your technician or worse yet yourself will drive customers

But, the surest way to lose that customer is to ignore a complaint or
to give a little lip service and hope it goes away.

To assure customer satisfaction, it is necessary find out why they are dissatisfied
and rectify the situation.

A previously published survey displayed these statistics on why a business loses customers.

  • 1% Die
  • 3% Move
  • 5% Find other business relationships
  • 9% Competitive (price) reason
  • 14% Dissatisfied
  • 68% Leave because of an employee's or owner's indifferent attitude

Customer retention is the primary goal of a service company. Repeat or established customers are more profitable because advertising costs are not incurred. Familiar and steady customers spend more because they trust the firm. They are usually easier to please and always eager to tell others of their experiences.

As expected, it is easier to lose customers. Inaccurate information by your phone representative, your technician or worse yet yourself will drive customers away.

But, the surest way to lose that customer is to ignore a complaint or to give a little lip service and hope it goes away.

To assure customer satisfaction, it is necessary find out why they are dissatisfied and rectify the situation.

Sometimes customers do not call with their concerns or complaints. Develop a system to follow up either by mail, phone or e-mail with customers soliciting their opinions of your work.

Remember, over 90% of customers do not complain if they are unhappy and also they will take the time to tell others. Finally, if all avenues have been explored to rectify a complaint, the best approach is to offer a customer their money back. A 100% Money Back Guarantee is the best way to show potential customers that you stand behind your work.

Related carpet cleaning business information on the Bane-Clene® web site:

  1. About Complaints!
  2. Advertising ... the Essential Element in the Carpet Cleaning Business
  3. Advertising the Bane-Clene® Way
  4. The 15 Factors of Success
  5. The ABC's of Advertising
  6. To Price or Not to Price

See the latest issue of The Clene-Times®.

Thank you for reading Bane's Blog®.

The Bane-Clene® Team

Friday, July 08, 2016

Phone Courtesy

Growth and success come to Companies that have trained and knowledgeable Customer Service Representatives answering their phones.

Some Tips:

  1. Identify your company by name and thank your customer for calling you.
  2. Adding your personal name when you answer the phone is an added gesture.
  3. The phone must take precedence over all else. Stop what you are doing and give the caller your undivided attention.
  4. Don't rush callers. Their questions are important to them.
  5. Don't be too busy to be friendly.
  6. Don't leave callers "hanging on hold" for extended periods of time.
  7. Utilize common courtesies such as, "May I please schedule an appointment for you?" or "Thank you for choosing to call us."

Related Carpet Cleaning Company Phone Information on the Bane-Clene web site:

  1. Phone Courtesy
  2. Telephone Etiquette in the Carpet Cleaning Business
  3. The 15 Factors of Success

See the latest issue of The Clene-Times®.

Thank you for reading Bane's Blog®.

The Bane-Clene® Team

Friday, July 01, 2016

Writing Proposals

Keep a proposal for service as simple as possible. State exactly what you will do, when it will be done and how much it will cost. List any terms and conditions that apply.

The most important aspect of the proposal is the form in which it is delivered. Use a neat folder or binder with information about your company. Copies of letters of recommendation, testimonials and informative brochures about your service should be included.

Using unprofessional, handwritten or poorly worded proposals will cause a prospect to doubt the capabilities of your Company. A first-class professional presentation instills confidence in a prospect. Using the old adage that a picture is worth a 1000 words. Then if available and if time is allowed, provide a short video presentation and/or before and after pictures of cleaning jobs. They will be invaluable for graphically demonstrating your services and your Company.

Above all...don't forget to do everything you promise!

Thank you for reading Bane's Blog®.

The Bane-Clene® Team

Friday, June 24, 2016

May I Serve You

People hire us to use our skills to give them what they want and expect for a price. It's common to refer to carpet cleaning as a "service business". Mainly, because we don't sell a product. Are we really, however, simply selling performance? We must provide the best total performance time and again to succeed. But it's the personal service that allows us to grow and be respected. What are your reps telling customers? Make sure they are not playing policeman with too many rules that have been installed.

Business must start solving customers' wants and problems. Keep in mind three simple rules:

Rule 1: We want to do business (clean their carpet).

Rule 2: We solve people's needs by using our minds and by utilizing our products and skills.

Rule 3: We like our customers and want to go beyond the norm for them.

Are you in the Carpet Cleaning business? No, you are not. You are in the People business and that means creative and helpful solutions in exchange for their business.

Thank you for reading Bane's Blog®.

The Bane-Clene® Team

Friday, June 17, 2016

Think Profit!

Not everyone has what it takes to make a profit. More than half of the people who try to start profit-making businesses give up in less than two years. Less than one venture in five lasts ten years.

Most of the time, these people are good at what they do; however, they do not know how to price their goods or services at a price that will turn a profit.

You will need to figure your labor, material and overhead. After you have these costs of doing business, you will need to decide your percentage of profit margin.

Costs + Profit = Price

To make a profit, you must have customers who will buy your service at the price you set. Price your business carefully so as to be competitive in your market. Being the cheapest is NOT wise. However, being the most expensive can be tricky. You must deliver value.

Be sure your customer gets full value for his or her money. Keep your customers in mind at all times. Make certain your company's work is of excellent quality - the kind of quality work people are happy to buy at the price you set.

Try to work as efficiently as possible. Make sure the work you do represents value for your customers. These are the factors which produce profits.

Thank you for reading Bane's Blog®.

The Bane-Clene® Team

Friday, June 10, 2016


When dealing with an unhappy customer, it is important to choose your words carefully.

Don't use "always," "never," "must," or "you have to". Use "however" instead of "but".

The red flag goes up when a customer hears, "it's against our policy". Instead, say "it's not within our normal procedure or approach".

If you don't have an understanding of non-verbal communication, the best words will fail.

The meaning of words accounts for only 10% of a message. Voice tone and body language account for 90%. Don't roll your eyes or shrug your shoulders, if your customer asks you to do something that is out of ordinary. If it's something you can't or won't do, tell the customer " I apologize; however, I am unable to do that for you". If they ask why, state "once again I apologize but it is not within our normal procedures or approach".

Remember, it's not what you say but how you communicate what you are saying. Treat each customer as if they were your only customer with dignity and respect. One because it is the right way and two because that is the way we wish to be treated.

Thank you for reading Bane's Blog®.

The Bane-Clene® Team

Friday, June 03, 2016

It's Not a 100 Yard Dash

A carpet cleaning business succeeds or fails because of its total productivity. Not how fast or speedy the job is done. In business, productivity is the sum total of all the efforts performed in the operation of the business. Certainly choosing the right equipment is very important, but "speed" is only a very small factor in total productivity. What about the cost of operating the equipment? What about ease of operation and costs of repairs and downtime?

A carpet cleaning business must be efficient in all areas of its operation. Besides the aforementioned effects of having the right equipment, effective and lowest cost use solution chemicals will enhance the productivity. Properly designed and placed advertising must be put in to use. Knowledgeable personnel must be trained to take calls and book appointments. Technicians should be schooled on proper techniques, chemical usage and application, customer relations and equipment usage. Sound business practices should be adhered to when selecting accountants, attorneys, insurance advisors and other professionals. Keeping accurate internal records and budget management is also very important.

In essence, a company is successful because all of its components work efficiently together. How fast the job was done is almost an invisible factor.

Thank you for reading Bane's Blog®.

The Bane-Clene® Team

Friday, May 27, 2016


The purpose of carpet protectors is just what the name implies. They are designed to protect the carpet against soil, stains, wicking and/or static electricity.

Sta-Clene® is excellent at protecting carpeting and upholstery from both soil and stains. It is non-dilutable, so therefore will not spoil.

Fluorinated protectors such as Teflon® Advanced and Bane-Guard® are dilutable. They change the surface energy of fibers and provide soil resistance as their primary function. Additionally, they help fibers resist both water-based and oil-based spots and stains.

Applying protectors allows your customer to enjoy a cleaner carpet for a longer period of time. This improves customer satisfaction and encourages customer loyalty.

From a technician's viewpoint, applying carpet protector makes it easier to clean the carpeting when they return and any spots and or stains are more easily removed.

Carpet protectors are a plus sale item and adds profits to your company.

See the latest issue of The Clene-Times.

Thank you for reading Bane's Blog®.

Friday, May 20, 2016


The dirty recovery water from Hot Water Extraction (HWE) systems must be disposed of in a specific manner. The regulations vary across the country, but there are obvious common sense rules that should be followed:

  1. NEVER dump into the street, driveway or parking lot.
  2. Do NOT dump into a storm sewer, creek or other body of water.

All Bane-Clene® detergents, such as Preface®, TLS 2000 ®, PCA Formula 5®, LCA-256®, Super LCA ® and Booster® are fully biodegradable. Our deodorizers and spotters, except Saf-T-Solv®, are also biodegradable. The pH of the waste water with Bane-Clene chemicals is normally 7.5 to 8.5, eliminating the requirements in most municipalities calling for neutralization. We do suggest contacting the local authorities to apprise yourself of any and all regulations.

The primary reason dumping onto streets, parking lots or driveways is illegal is because rain will eventually wash carpet fibers, bacteria, sand, dirt, detergent, etc. into bodies of water. This debris will prove harmful to aquatic and plant life.

Before dumping into yours or any other SANITARY sewer system, always filter out solid material so as not to clog drains, pumps, etc. Dumping into a septic system is risky; it requires plenty of excess capacity.

See the latest issue of The Clene-Times.

Thank you for reading Bane's Blog®.

Friday, May 13, 2016


Frequently our callers, especially from Florida, complain about the extreme difficulty in removing insecticide residues from carpeting. The problem is especially difficult when insecticide has been applied to a carpet in a vacation home or trailer. If the place is closed up for the off-season, the owners find a bad odor and stains from the insecticide when they return.
Insecticides are applied to control insects such as roaches, fleas, bed bugs and spiders. Insecticides are usually organophosphates or carbamates; some are chlorinated. The solvents and emulsifiers used are very strong and do not evaporate under usual conditions.
The organophosphates turn some red dyes to blue, leaving a dark blue to green spot. Other red dyes fade, resulting in a light blue to green spot. Accumulation from repeated treatment eventually causes discoloration. Simple hot water extraction (HWE) won't remove all of the odor and residue because the insecticide has decomposed and reacted with the carpet fibers.
We suggest applying Preface® at the high end of its dilution ratio to the entire area. Allow the product to work on the residue for ten (10) minutes. Then the carpet should be thoroughly cleaned using the HWE method. Any remaining residue may be removed with Saf-T-Solv®. However, unfortunately, options are limited if color changes have occurred.
We always recommend testing a small inconspicuous area; this way, results are visible and if there has been a color change the customer can be apprised and given the opportunity to decide whether you should continue or not. At this time, a release is also a prudent idea. The last thing we want is to be blamed for causing and or making the problem worse.
See the latest issue of The Clene-Times.
Thank you for reading Bane's Blog®.

Friday, May 06, 2016


Fleas, dust mites and bed bugs are a frequent problem. How can we remove them and can we apply insecticides to help?

In some states, unless you are a licensed applicator, you cannot legally apply insecticides. However, we do know that hot water extraction (HWE) cleaning will physically remove all loose objects from carpeting, which would include bugs and their offspring.

Prior to a thorough cleaning, any old animal bedding or contaminated articles of clothing, etc. should be removed and destroyed.

After cleaning, spray with Steri-Fab® all contaminated areas. Besides the carpeting, furniture, mattresses that have been cleaned. Also, spray sleeping quarters of animals, floor areas, around baseboards, windows, doors, etc. Be sure to spray all possible areas where fleas, mites and bed bugs may have thrived. Surfaces and objects should remain wet for ten (10) minutes after application.

See the latest issue of The Clene-Times.

Thank you for reading Bane's Blog®.

Friday, April 29, 2016


A service company often has a tendency to believe that the customer is there just to buy something. That's not the role of a customer. A customer is there to be served.

Clients or customers have complete agendas of their own. Your service is a minute segment of their requirements for living. The secret of good service is to go where you are needed and to be as little an intrusion as possible for your customer.

Many times, service personnel mistake courtesy for friendship. A customer may be polite, but that does not mean he or she wants to be a friend. Return politeness and courtesy, but do not go beyond those points. The successful service company learns to differentiate between courtesy and friendship.

See the latest issue of The Clene-Times.

Thank you for reading Bane's Blog®.

Friday, April 22, 2016


Phase I™ and Phase II™ represent a generation of dual action odor control concentrates. Both have the unique ability to deodorize as well as remove the source of bad odors.

Offensive odors are not masked by Phase I and Phase II. Rather, by a complex chemical reaction, odors are treated chemically and neutralized. Then a germicide combines with the carpet to retard the source of the odor. This wintergreen-scented dual system is regarded as one of the best available in the carpet cleaning industry today.

Phase I is mixed directly with the cleaning solution, normally one ounce per gallon of water. Phase II is ready to use and is sprayed directly on the carpet, injected into the backing and pad, or atomized into the air or under the carpets for tough deodorizing jobs involving smoke, mildew, animal odors and rancid odors.

As with all Bane-Clene® products, Phase I and Phase II contain no Butyl Cellosolve, phenolics, Formaldehyde, harsh chemicals or toxic material.

See the latest issue of The Clene-Times.

Thank you for reading Bane's Blog®.

Friday, April 15, 2016



Wicking is blamed for a variety of problems. Knowing what wicking is, what causes it and ways to prevent it are extremely important for a professional carpet cleaner.

As carpets dry after cleaning, the fibers dry from the tips. As the moisture evaporates from the tips, any foreign material in the pad, backing and fibers rises vertically along with the water until it reaches the surface. If this material dries on the tips, the result is the appearance of stains or dark areas that were not there before cleaning. These stains are commonly referred to as browning.

If spills and or residue from previous cleanings has been detected during the cleaning process, then browning may be prevented by treating the affected area with Brown Out®. Always use proper application techniques. If a problem occurs after cleaning, then Brown Out can be used to neutralize the browning. After removing the browning, thoroughly rinse the affected area and reapply the Brown Out according to instructions.

To minimize wicking problems, avoid over wetting the carpet during cleaning. The use of Preface® as a pre-spray will help avoid over wetting. Most spots and stains are removed during the regular cleaning process when good techniques, equipment and chemicals are employed.

See the latest issue of The Clene-Times.

Thank you for reading Bane's Blog®.

Friday, April 08, 2016

Get 'Em Dry!

There are several reasons that Bane-Clene Systems get carpets so dry:

1. Cleaning Agents, Pre-Sprays and Spotters

  • Specifically designed for the system. They were developed and are used in our own service company. They are safe, effective and economical.
  • These are Bane-Clene's own proprietary brands and patented formulas. They are updated and monitored by our In-House chemist.

2. Temperature, Pressure and Recovery

  • Optimum water pressure is set to safely and efficiently loosen soil and ground in dirt. The cleaning solution is delivered at a temperature hot enough to remove stains but yet safe for all fibers.
  • Positive displacement Vacuum System recovers dirty water, leaving the carpets 95% + residue free and virtually dry.

3. Operator Techniques

  • Proper technique is taught so that carpets are not over wet and are left slightly damp to the touch with minimal drying time. This is achieved by a philosophy of 2 dry vacuum strokes for every "wet" stroke. This facilitates drying time and the importance of leaving carpets virtually residue free.

See the latest issue of The Clene-Times.

Thank you for reading Bane's Blog®.

Friday, April 01, 2016



Today is commonly known as April Fools Day. But, at Bane-Clene®, it has a much different and important meaning. We celebrate the birthday of Elizabeth Bane's father.

James (Jimmie) Crossey was born in Ireland on April 1st, 1898. He immigrated through Ellis Island in 1916. He eventually settled in Philadelphia, PA where he married and raised his family.

When Bane-Clene Corp® was searching for a logo in 1969, we chose a leprechaun because of our partial Irish heritage.

In 1972, Jimmie's beloved wife passed away and he came to live with the Bane's in Indianapolis.

In 1976, Jimmie made his debut as our real live leprechaun in his full authentic attire at our national convention. He was a fixture at subsequent meetings until he passed away in 1986.

See the latest issue of The Clene-Times.

Thank you for reading Bane's Blog®.

Friday, March 25, 2016

TLS 2000® Heavy-Duty Carpet Cleaning Prespray / Traffic Lane Spotter

TLS® 2000 prespray degreaser is an extremely strong, highly concentrated liquid formulation. This heavy-duty traffic lane spotter contains grease emulsifiers and saponifiers, wetting agents, water softeners and grease-dissolving solvents.

The amount of TLS 2000 over other pre-sprays needed was cut at least in half. Results were better, liquification of grease occurred faster and carpets were cleaner and brighter.

These results were obtained even though TLS 2000 contains NO Butyl Cellosolve , enzymes, free caustic or chlorinated solvents. All of which could cause allergy and toxicity, as well as waste water disposal and pollution problems.

TLS 2000 is environmentally safe and is one of the many "green" products Bane-Clene® offers.

See the latest issue of The Clene-Times.

Thank you for reading Bane's Blog®.

Friday, March 18, 2016

We're All In This Together!

From the fiber producer to the end user, the carpet industry is composed of many different segments.

The fiber producers continue to improve the soil hiding and stain resistance for their fibers. Warranties against crushing, matting, stains, soil, wear and static are standard.

Most carpet mills with input from equipment and chemical manufactures have designed maintenance brochures for their customers. Bane-Clene® has developed a "Residential Carpet Care" brochure (Item No. 40021). Mills know that a large percentage of their claims are a result of improper maintenance or lack of it.

Retailers understand that today's cleaning technology will enhance the beauty and prolong the life of carpet. The longer a carpet performs, the better the chance of a repeat customer.

Through continued education and training, like that offered at The Bane-Clene® Institute and others, carpet cleaners continue to provide high quality cleaning services. This helps carpeting perform better and last longer.

Truly we are "All In This Together".

See the latest issue of The Clene-Times.

Thank you for reading Bane's Blog®.

Friday, March 11, 2016

Mystery Spots

Many medicines such as acne preparations and pet products contain a chemical compound called Benzoyl Peroxide, a strong oxidizing bleach. NOTE: Some tooth pastes also contain peroxide!

It acts as a "bleach" in an ointment base and attacks dyes in fabrics, often leaving a yellowish to whitish spot. Often, they do not appear until after cleaning because the ointment base as been removed in the cleaning process and the peroxide has been activated. Although insoluble in water, they are not extremely difficult to remove.

If the medicine is known to be present, but discoloration hasn't yet started, scrape up the medication, blot with Saf-T-Solv™ and treat with an anti-chlor bleach neutralizer such as Red Relief® or ChlorX Bleach Neutralizer following label directions. Leave the bleach neutralizer on the area at least 15 minutes to neutralize the benzoyl peroxide and thoroughly extract.

If discoloration has started, blot first with COLD household ammonia. Then spot the ointment with Saf-T-Solv™. After that, thoroughly clean and rinse out the spotters with your normal cleaning process.

Spot dye where necessary with the CMC Carpet Color Repair Set.

See the latest issue of The Clene-Times®.

Thank you for reading Bane's Blog®.

Friday, March 04, 2016

Understanding the Nature of Soil and Dirt.

In order Bane-Clene® Systems to fully understand how extraction cleaning works, it is necessary to understand what it is you're trying to remove: SOIL.

Soil can be defined as an unwanted substance which detracts from the like-new appearance of a surface.

The purpose of cleaning carpet is to restore this new appearance and also to prolong the life of the carpet.

Soil falls broadly into five major groupings: surface litter, dry dust, grit, wet soils and oily soils.

Surface litter is easily removed. The other soils react differently with the carpeting. Gritty soil (like sand and other abrasives) will get deeply imbedded into the carpet, where they will grind away the life of the fibers. Dust left unattended attract oily soils. Wet soils (spills, stains and mud) change chemically with time to make their removal difficult. Oily soils (like cooking oils, gum, tar, etc.) attract more dust and grit. Bane-Clene® Systems consist of just the right combination of water pressure, water temperature, chemical energy and technique to provide the optimum cleaning of all these types of soil without any harm to the carpet fibers.

See the latest issue of The Clene-Times

Thank you for reading Bane's Blog®.

Friday, February 26, 2016

The Value of Education.

The Bane-Clene Management School is a unique institution devoted to the concept that "nothing is constant except change".

Class content is flexible and will change to incorporate the latest developments in our industry. Classes are based upon the actual experiences of our service business in Indianapolis.

The camaraderie and friendships that develop are as valuable as the curriculum that is taught. You are among your peers who are eager to share their experiences.

School dates are March 21st through 23rd, 2016. Call now 800.428.9512 to register or for more information.

In March, the 3 day Bane-Clene Management school will be followed by 2 one day specialty classes.

Thursday March 24, 2016 will concentrate on Stone, Marble, Ceramic and Grout cleaning and care.

Friday March 25, 2016 will concentrate on Wood and Laminate Floor Care and Restoration.

For more information regarding fees and times, please call 800.428.9512

See the latest issue of The Clene-Times®.

Thank you for reading Bane's Blog®.

Friday, February 19, 2016

Proper pH Cleaning

Whether we're talking about cleaning carpet, upholstery, hard surfaces or even trucks, all other things being equal, the higher the pH (potential of hydrogen) the better the cleaning.
Alkaline detergents more readily neutralize soils, which are usually acidic, and also more readily saponify cooking grease and cooking oils. Saponification is the chemical reaction of fatty materials with alkaline materials to form soap and glycerin.
Certain stain-resist nylon cannot be cleaned at a pH above 10. Some carpet fibers require a neutral pH.
Oriental Rugs or wool carpeting should not be cleaned at a high pH.
Upholstery that is wet cleanable should also not be cleaned at a high pH. This will avoid browning and or dye bleeding.
A quick review of pH:
  • 7.0 is neutral
  • Above 7 is alkaline
  • Below 7 is acidic.
Our service technicians follow a simple rule. If you do not know that exact fiber content of what you are cleaning. Then test the fabric in a inconspicuous place.
See the latest issue of The Clene-Times®.
Thank you for reading Bane's Blog®.

Friday, February 12, 2016

Treating Carpets for Ice Melt "stains".

Winter time is obviously upon us. Copious amounts of Ice Melt or other ice melting products are being used.

When tracked in they either leave a white sticky residue or can turn a carpet yellow.

These problems can be easily resolved. Use a applicator or brush to apply a solution of Brown Out®.

Proper dilution ratio is one (1) part Brown Out® to two (2) parts water. Leave on the area to be treated for at least 15 minutes or until the stain has disappeared. Flush with water using one (1) wet and two (2) dry strokes with the cleaning head. It is important to thoroughly remove all the Brown Out®.

Repeat the process if necessary. You may apply the properly diluted product with a pressure sprayer. Do not allow the spray to come in contact with any object other that the carpet. Do NOT apply through your Carpet Cleaning Machine. If you use a sprayer thoroughly rinse your sprayer after use.

After you are done clean the carpet using PCA™ and Booster®. Retreat the carpet with a mixture of one (1) part Brown Out® to four (4) parts of water. Apply Sta-Clene® and "fast" dry the carpet using a Air-Mover.

See the latest issue of The Clene-Times®.

Thank you for reading Bane's Blog®.

Wednesday, January 27, 2016

Bane-Clene Corp® will celebrate our 54th Anniversary - February 4th, 2016.

Bane-Clene Corp® will celebrate our 54th Anniversary - February
4th, 2016.

We will presume you know the story of how a small start up Janitorial Service
morphed into what we are today.

An international manufacturer and supplier of Carpet Cleaning Equipment, Chemicals
and Accessories.

We don't have to tell you that being in business has its trials and tribulations.
However more importantly it has its many rewards for which we thankful.

Here is just a partial list of what we are thankful for:

  1. An invaluable staff, without whom we did not and will not continue to grow.
  2. Customers that compliment us for doing a good job.
  3. Customers that point out mistakes. We correct those mistakes, which makes us better.
  4. Good Vendors that keep our supply lines full.
  5. Good Accounting, Advertising, Financial, Insurance, Legal and Technology Advisors.

Lastly we are thankful that 54 years ago Wm. F. Bane had a vision and we at Bane-Clene strive everyday to promote and build on his vision.

For more information on the history of Bane-Clene visit "A
History of Cleaning Carpet - On the occasion of Our Golden Anniversary
by Wm. F. Bane.

See the latest issue of The Clene-Times®.

Thank you for reading Bane's Blog®

Monday, December 28, 2015

Human Relations

Speak to people. There is nothing as nice as a word of greeting.

Smile at people. It takes 72 muscles to frown but only 14 to smile.

Call people by name. This is music to anyone's ears.

Be friendly and helpful. This is one way to gain friends.

Be cordial. Speak and act as if everything you do is a real pleasure.

Be interested in people. You can like something about everyone if you really try.

Be generous with praise. But be very cautious with criticism.

Be considerate of the feelings of others. It will be greatly appreciated.

Be thoughtful of the opinions of others. This demonstrates you are a good listener.

Be alert to give service. What counts most in life is what we do for others.

Please visit our web site for hints and tips. Also, you will find the latest issue of The Clene-Times®.

Thank you for reading Bane's Blog®

Friday, November 27, 2015


We live in a world where people are acutely aware of security. To this point, all your service personnel should be easily identifiable for your customers' peace of mind. The daily news is filled with home invasions, burglaries, robberies and unfortunately worse.

Bane-Clene® Institute has been teaching security awareness since its inception in 1978.

Wearing PCA™ and Bane-Clene® Certified Technician shoulder patches establishes credibility and confidence when you arrive at your customer's location.

A Bane-Clene® Certified Technician I. D. badge with a current photograph of the technician will offer further security for your customers. It is also extremely professional looking.

If you need to knock before entering, stand back from the door so you are fully visible. Upon entering the premises, immediately introduce yourself and your Company.

Also, park your vehicle if possible in full view of your customer line of sight.

Vans should be well marked.

A PCA™ decal is also a valuable point of credibility. It will demonstrate that your company belongs to an international trade group.

Tuesday, October 27, 2015

Customer Relations

Some thoughts and comments regarding Customer Relations.

Your employees and or yourself are an invited "guest" into your customers' home or office. Recently a team member of the Bane-Clene® staff had a window replaced in their own home. The technicians that came were courteous, wore shoe booties and overall respected their home. However, one of the technicians remarked about the home and some of the furnishings. While this may seem as a compliment, by some it can be considered unsettling.

These are some of the standard procedures when the Wm. F. Bane Co. is on location:

  1. Conversations should be limited to the services that are being performed.
  2. Technicians should explain what they will do and answer questions pertaining to those services.
  3. Try to avoid conversations regarding politics, religion or other such topics. An answer that contradicts your customers' opinion can lead to an uncomfortable situation.
  4. Do NOT discuss your personal life.
  5. Avoid using the restroom.
  6. Politely decline any offer for food or refreshments. If you have time to sit and partake of such, the customer may think they are paying for the time you are sitting? Even though they offered.
  7. Put your cell phone in the vibrate mode or better yet, leave it in the truck. If you are answering calls while working in a customers' location, they will feel as though they are not your primary focus. Besides that it is rude and inconsiderate.

The ability to converse with your customers in a professional and business like manner while focusing on the task at hand is an EXTREMELY important attribute.

Good Cleaning!

The Bane-Clene® Team

Tuesday, September 29, 2015

The "B"s Of Success!

Developing these "B" characteristics will help you become more successful.
  • "B" ready - Vans should be well-stocked with everything you need to work and with all the products you want to sell.

  • "B" punctual - People are busy and appreciate promptness. Have the courtesy to call if you are running late and offer them the opportunity to reschedule.

  • "B" professional looking - When making a sales call or estimate, wear proper business attire or a uniform. Carry a clipboard, briefcase or some type of folder to hold business cards and advertising material.
    Carpet Cleaning by Bane-Clene

  • "B" uniformed - All service personal should wear fresh uniforms  and clean shoes when working. Shoe Booties should be worn in a customers' home or office.

  • "B" knowledgeable - Be able to converse about your Company, the products and services you offer. Knowledge is power and will set you apart from your competition. Spot and Stain Removal is often a concern for a customer. Be well versed by referring to the Bane-Clene® Spot and Stain Guide.

  • "B" fair - Treat all customers, regardless of status, influence or size of the job equally. Service should be priced fairly at all times.

  • "B" flexible - Cleaning arrangements and maintenance programs at times have to be adjusted based upon a customers' need.

  • "B" polite - Always be courteous to the customer, even in stressful situations. Use tactful reserve in conversations. The customer is always right.

  • "B" friendly - If you smile and you are friendly, you will most likely put your customer in a like mood. This will make them more receptive to your plus sales efforts for Carpet Protectors, Deodorizers, etc.

  • "B" positive - If you do not believe in what you are selling, why should the customer? Never say anything derogatory. Even without voicing negative comments, a poor attitude can usually be sensed by the customer.

  • "B" sincere - Sincerity is the most important characteristic of a successful Company. Be straightforward and honest. Do NOT promise more than your Company can deliver.

Tuesday, August 25, 2015


Advertising is the most difficult and expensive part of any business. More times than not, an owner who writes ad copy is totally shocked by the lack of response from an ad he or she thought was fantastic.

We recognized this problem early in our business and engaged outside advertising and marketing counsel to help us find out just what are the ingredients in an effective advertising campaign.

Marketing is a learning experience and the learning NEVER ends. Changing environments and consumer attitudes are constantly altering the campaign. When we first started direct mail and print media were the most effective in reaching our market. TV and radio can be effective in a smaller market that can be "dominated" with a modest budget. However, the larger the market the larger the budget and the cost can overwhelm a campaign. While we have not abandoned direct mail and print media (Yellow Pages), we now spend less in those media. We still use direct mail to send a "Reminder Postcard" to existing Bane-Clene® customers. Yellow Pages (print) is now augmented by Internet advertising, through them and others.

Obviously, Internet advertising is the "now" way to reach consumers at this time. The proliferation of Facebook, Pinterest and other Social Media platforms are giving consumers an avenue for looking for Carpet Cleaning Services. Also, Angie's List is a highly respected source for consumers to seek a myriad of companies.

Social Media can make you or break you. Be constantly vigilant and protective of your On Line reputation.

Good advertising will not help you if your service is not good.

Please visit our web site for hints and tips on advertising. Also, you will find the latest issue of The Clene-Times®.

Thank you for reading Bane's Blog®

Friday, August 07, 2015

The dog days of summer

The dog days of summer are here in most parts of the country. As the temperatures rise be sure your truck mounted equipment is performing at top efficiency.  Visit our web site for helpful information. You will find guides on periodic and preventative maintenance.

If you have any questions or need assistance please do not hesitate to contact us. We can be reached either via e-mail or by phone at 1-800-428-9512.

Also on our web site you will find the latest issue of The Clene-Times®. Access it by clicking on The Clene-Times® tab in the Index on the left hand side of your screen. There you will find articles and our latest specials for carpet cleaning chemicals, supplies and accessories.

In addition our web site has a complete spot and stain removal guide. Click on the tab “Stain Removal” listed alphabetically in the index.  There are also instructional videos to guide you through the process of spot and stain removal for many items.

Thank You for reading Bane’s Blog ®. 

Tuesday, June 30, 2015

Welcome to Bane's Blog.

It has been over a year since there were any postings to our blog. The exigency that prompted this was the untimely passing of our founder Wm. F. Bane on February 20, 2014. Writing was his passion and he epitomized the saying that "the pen was mightier than the sword". These new blogs will honor that passion and hopefully deliver information that you will find enlightening and educational. Your comments are always welcome and may be directed to Thank you for your past, present and future support and patronage. We value all of you.

The Bane-Clene® Team

Tuesday, July 01, 2014

July/August 2014 Clene-Times

The July/August 2014 Clene-Times issue is available on-line. Just click on the link.
Due to increased postal regulations regarding bulk mail and a looming
postage increase, future issues of the Clene-Times will be available
in digital format only at

Tuesday, May 20, 2014


The Mini-Mount® carpet cleaning equipment is the first truck-mounted system designed especially for fuel-efficient mini-vans, which will fit into almost any garage or tight area. This carpet cleaning system is ideal for areas where extreme distance between jobs is a concern. It has the storage capacity, in many instances, to perform a full day's work. The Base Unit can be portable in less than one minute.

Triple heating system: Wasted engine heat automatically heats your cleaning solution to the right temperature and an auxiliary electric heater is used for water temperature control. The large insulated tanks enable you to clean all day without having to refill or dump water. The system is totally electric, with no dangerous or expensive fuels required. It is not  necessary to operate truck engine while cleaning.

Showroom 3D
Accessories including hoses and cleaning heads as shown in the catalog.
Does not include loading ramp. FULL FIVE-YEAR WARRANTY
Regular Price: $13,995.00
Special Price: $12,900.00

Customer Service

A quick and effective resolution of any conflict with a customer can actually increase their loyalty to your company.  A majority of customers will continue doing business with you if they feel you have corrected the problem that instigated the complaint.
Here are some suggestions:
Empathize with their emotions. Listen carefully and let them blow off some anger or frustration. Get as many "specifics" as possible and then clearly restate the problem. Confirm that both parties agree on the details.  Offer as many alternatives as possible and then allow the customer to decide on which alternative to use.
The most important part of creating a customer advocate for your company is after agreeing on a solution and solving the problem, be sure you do more than you promised.

Tuesday, May 13, 2014

Showroom 3-D Base Units Available at a special price

Now is a good time to upgrade to a Bane-Clene® 3-D base unit. Three showroom models available at a reduced price. The dual electric motor direct drive promotes 30% more vacuum. Plus an inline 1500 watt heater keeps your solution at a constant temperature at 180 degrees while you're in operation. Regular price 7495. Special price 6950 + s & h. Call your sales rep for complete details. Units will carry a five-year conditional warranty as always.

Tuesday, February 25, 2014

William Francis Bane

It is with great sadness and heavy hearts that we at Bane-Clene® Corp. regret to inform you that our Chairman, Wm. F. Bane, has passed away after a brief but courageous battle with cancer. Please read a brief synopsis of his life below. Thank you.

William Francis Bane passed away February 20th, 2014 at 9:40 PM
surrounded by his devoted family. A lifelong resident of Indianapolis, Bill led a noteworthy and successful life both privately and publicly. He was a loving
and devoted husband to his wife, a caring and nurturing father to his sons and Pawpaw to his grandchildren and great grandchildren. Bill was also an admired community leader and entrepreneur who led a successful business for over half his life, and who rose to a position of prominence within his industry.

Born June 25, 1927 and orphaned as a child, he was raised by his maternal grandparents Erven and Frances Ryle. Growing up in the Depression, he learned the value of hard work and the importance of self-reliance, innovation and motivation. His many positive qualities were further enhanced by his Catholic upbringing and education at Holy Cross Grade School and Cathedral High School. After graduation, Bill bravely embraced his love of country and enlisted in the Marine Corps to help defend his nation during World War II.

A true member of the ‘Greatest Generation’, he also volunteered and participated in the Korean conflict. While stationed in Philadelphia, PA after World War II, he met his bride to be Elizabeth Ann on a blind date. They were married on April 26th 1947 and the couple would have celebrated a happy and blessed 67th year of marriage.

In 1950, Bill and wife Elizabeth returned to Indianapolis as proud parents of their first son, Bill, Jr. Their second son Donald was born shortly thereafter, and the family has continued to call Indianapolis home since that time.

Following the return to Indianapolis, Bill helped to care for his ailing grandmother and began a career as a tanker truck driver for Gaseteria, a petroleum company. He later worked for Brink’s armored car service where he rose in ranks to the management level at the Indianapolis branch. With heavy heart, he resigned from Brink’s in late 1961 as further advancement meant moving his family to another part of the country and away from the city that his family called home.

Shortly after leaving Brink’s, Bill explored business opportunities that would allow him to create his own success and that might allow his family to become part of his endeavors. Seeing a need for janitorial services, he started The Wm. F. Bane Company on February 4th, 1962. The company grew and in 1967 added a commercial and residential carpet cleaning division. Recognizing the success of this aspect of his business, he divested the janitorial service division and focused the fledgling firm entirely on carpet cleaning.
While operating the carpet cleaning service, Bill recognized that improvements to the efficiency and quality of the cleaning process could propel the industry forward. His entrepreneurial spirit and innovation led him to produce the first “Truck Mounted” carpet cleaning machine in 1970, for which he later received a patent for the unique design and application.

Dedicated to his vision, in 1974 Bill launched Bane-Clene® Systems, focused on the production and sale of Carpet Cleaning Equipment, Chemicals and Supplies. The service and supply divisions were incorporated into one entity, Bane-Clene® Corporation in 1980. The successful firm that Bill began in 1962 celebrated its 52nd anniversary this year, with Bill still active as Board Chairman.
Under his guidance and charismatic leadership, the growing business attained worldwide recognition in the Carpet Cleaning Industry and Bill was an active speaker and evangelist for the cleaning methods he developed. His leadership and business acumen helped launch thousands of independent networked affiliates worldwide, and true to his original vision his wife and sons have remained active participants in the company, still managing its day-to-day operation.

In addition to his business success, Bill was an active civic leader, serving as President of the Meadows/Fall Creek Civic League. He worked tirelessly to promote the area and later achieved an Enterprise Zone designation which opened up business opportunities for others in the area. He was also an active member of American Legion Post #3 where he served as Commander.

Outside his professional and civic endeavors, Bill loved the game of baseball. As a noteworthy young ballplayer, he had been scouted by several major league teams. As a father, he coached his sons in Little League® baseball, where he taught them the attributes of sportsmanship and teamwork. Organizationally, Bill developed and managed multiple Championship teams in American Legion Baseball, Connie Mack and Junior Baseball.

Later in life, his competitive nature turned to golf. He enjoyed his time on the links with family, friends and associates at Hillcrest Country Club. His golfing buddies at Hillcrest were affectionately known as the R.O.B.’s and they enjoyed many great times together. Bill won more than one Club Tournament and realized the dream of every golfer, a “hole in one”.

Later in life, Bill and Elizabeth enjoyed wintering at their second home in St. Pete, FL. From there, they loved to visit nearby Disney World in Orlando, a special place where they enjoyed spending time with family and friends.

Their love for the ‘Fort Wilderness’ area of the resort inspired Bill to develop and personally execute a grand vision of his own nature park at their home in Indianapolis. Now successfully transformed into a beautiful five-acre nature sanctuary, this park, complete with paths, bridges, lakes and landscaping is a beautiful reminder of the man who created it. Even in late 2013 and toward the end of his life, Bill could be found creating pathways and clearing land on his trusty tractor, his vision always expanding. Over the years, they cared for dozens of pets on the property and loved observing the wildlife attracted to the beautiful grounds.

Bill left an amazing legacy for those that follow him. Whether in private, professional, or civic endeavors, he
was a successful leader with vision and motivation to follow through on his dreams. He will be greatly missed by the thousands of friends, associates and acquaintances he leaves behind, but most of all by his dedicated family who has remained with him throughout his prominent life.

He is survived by his spouse of 67 years (Elizabeth), sons Wm. F. Bane, Jr. (significant other Denise Pettigrew), Donald Allen (Linda Faye) several grandchildren and great grandchildren. Special mention is made for loyal caregiver and family friend, retired RN Lynn Kinz who was able to manage in-home hospice care at the end of his life.

In accordance with his final wishes, a private service is planned with interment in the family mausoleum at Crown Hill Cemetery. Memorial contributions may be made to the St. Augustine’s Little Sisters of the Poor.Contact them at (2345 West 86th Street Indpls., IN 46260, Phone 317-415-5767, which was the favorite charity of his and his grandmother.

Wednesday, February 12, 2014

Stainmaster® one more time

Ads about Invista's new Stainmaster "PetProtect" were out as early as last November. The new product is durable, easy-to-clean and resists most pet stains according to the publicity releases. They claim pet hair lets go easier when vacuumed. That reminded me that it's time to do my annual puff-piece on the Stainmaster we bought for our family room in January of 1987. Actually it's the truth, but it sounds like a PR rep has played spin doctor on it.

DuPont spent $50,000,000.00, a lot of money in 1986, introducing Stainmaster with little Ricky throwing his food on the carpet. The commercials said it was easy to clean, but apparently they couldn't afford maintenance literature and wouldn't answer my inquiries about cleaning the new product. As cleaning professionals we needed to know if there were special requirements, so I started a testing program to see for myself how to clean it and how it would perform.

L. S. Ayres & Co., installed a champaign-colored cut-pile, by WestPoint Pepperell in our family room which is adjacent to a blacktop driveway and garage. Foot traffic funnels through the center of the room, so it was a poor choice of color and pile texture. The salesman never questioned my selection and when I asked about cleaning he said, "Don't worry about it, it hardly ever needs cleaning." No cleaning or warranty information was delivered by the installers.

For the next five years that Stainmaster was cleaned monthly and a variety of topical treatments (some later not recommended by DuPont) were applied to monitor the effects. In May of 1991, DuPont sent Cy Gantt to look at the carpet. The entry he made in our guest book reads, "The carpet is beautiful. It is difficult to put into words what it means to have Bane-Clene as a friend." Cy brought an artificial tree for our pool as a gift, which we cherish to this day.

In June of 1991, DuPont dispatched Caren McCabe to our home. Her entry in our guest book says, "Thanks for a wonderful two days. It was a pleasure meeting the folks at Bane-Clene and seeing the results of your testing program. It really looks great." Caren wasn't as kind to me as she was with her approval of our carpet tests. She beat me in golf at my club and again the next year when I was her guest at DuPont Country Club.

DuPont has sold the Stainmaster brand name, but twenty-seven years later, that carpet is still here. It has survived all of our early rigorous testing along with normal wear and tear like grandchildren, pizza, and pets. The traffic lane is not apparent, the tip definition is excellent and the fibers demonstrate remarkable resilience. If the new Invista product is half as good as our old Stainmaster it's a winner.

Monday, February 10, 2014

Missed 52nd Anniversary

On the 4th of February in 1962, my thirteen year old son, Bill Bane, Jr., cleaned the offices of Doctor James P. Leeds' in Indianapolis for the princely sum of $10. I usually mention the anniversary of our business on this BLOG site but medical problems got in the way this year.

The little weekly part-time venture was meant to supplement my income and help pay Bill's tuition to an expensive prep school he wanted to attend. Never in my wildest imagination could I have dreamed of the vast number of lives this little business would touch over the years.

Today, our service company has more than 60,000 central Indiana customers in its files and Bane-Clene ships merchandise to more than 9,000 professional carpet, upholstery and janitorial cleaners in 50 states and 15 foreign countries on 5 continents.

And it all began with that little $10 job ...... Is America great, or what!

Monday, January 20, 2014

"Yogi" logic

"This game is 90% mental. The other half is physical." Yogi Berra, the famous Yankee catcher, said that and was talking about baseball, but his famous quote can be used in almost any endeavor. The Mini-Clinic tours back in the '70s and '80s gave me the opportunity to talk with hundreds of people who were thinking about going into the carpet cleaning business.

These folks didn't have a clue about how to advertise to get the business. Worst of all, they had to commit to buying equipment and chemicals before they could even clean their first carpet. It was interesting to watch their faces as I talked about buying equipment, especially when Yogi's logic was applied to the difference between "buying" or being "sold."

To "buy" or to be "sold" may sound like the transaction has the same result but there is a huge difference. If a person is "sold," their chances of success are far less than those of a person who "buys" equipment. After being "sold" there is a period of doubt or buyer's remorse and that short hesitation may prevent the total commitment that it takes to succeed in a new business.

In a new business there is no room for error and just a short period of buyer's remorse may cause delaying an important decision. But someone who "sells" himself that he has made the right decision on equipment has a far greater chance to succeed because he is already committed and uses critical decision time with a clear head and to its fullest advantage.