Today is Friday the 13th, which is considered an unlucky day in Western superstition. The fear of the number 13 has been given a scientific name: triskaidekaphobia; and the fear of the specific fear of Friday the 13th is called paraskevidekatriaphobia. Obviously, both of those words are a mouth full and would be worth a ton of points in Scrabble®.
The superstition has many possible origins; one such is from early Christianity. However, there are no specific references of Friday the 13th until the Middle Ages. This superstition impacts our society in many ways.
Socially: It is estimated that over 20 million people in the United States are affected by a fear of this day. Many of these people will then avoid their daily routines, which may include doing business, social events, traveling or possibly not even getting out of bed.
Business: This is an “unlucky” day for business; 100’s of millions of dollars are lost worldwide because people fear doing their normal or any business.
So, what is the point of all this? We feel that you cannot fear or feel unlucky about operating your Carpet Cleaning business. Sure you don’t want to take unnecessary or foolish risks, but you cannot be afraid to go about your business. Your Carpet Cleaning customers depend on you, your cleaning technicians as do all our employees depend on you and you should depend on yourself.
So, instead of hiding in your office or worse yet under the covers. Cold call on a new Cleaning prospect or contact an existing customer who has not had your services for sometime. Discuss with them the advantages of your Truck Mounted Equipment and the applications you have for Carpet Protectors, Deodorizers, Spot and Stain removal, etc.
Heck, you could even offer a 13% discount.
Thank you for reading Bane’s Blog®
Please visit our web site at www.baneclene.com.
The Bane-Clene® Team.
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