Friday, June 18, 2021

FATHER’S DAY

Father’s Day is June 20th. It is a day to mark and celebrate the contribution that our Fathers have made in our lives. Many people send or give cards or gifts. These gifts are often related to their Father’s hobbies or interests.

Father’s Day is a relatively modern holiday, so different families have a range of traditions. Besides cards or gifts, many Fathers receive a phone call, if circumstances prevent a family from being together. If families can get together, activities may revolve around church, since the day is Sunday. Many families will have parties or outings that honor all the Father figures in their extended family. These Father figures include fathers, step-fathers, fathers-in-law, grandfathers and great grand fathers.

Fathers Day

Happy Father’s Day !!

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Friday, June 11, 2021

INFLATION GAUGE

Obviously there is a lot of talk about inflation. Is it just talk? Or is it real and inevitable?

The pandemic ravaged the economy. The government has poured trillions of dollars into the economy in the form of stimulus checks, increased unemployment benefits and a myriad of other economic stimuli.

These have certainly helped, but in their wake will there be an inflationary cycle? Depending on what you read and what you find reliable, there are differing viewpoints.

The prudent course to take is to chart your own Inflation Gauge based upon products and services you regularly use. You should include food, gasoline, postage, local fees and taxes. Federal tax has already increased on cell phones and land lines. These are “hidden” taxes and there are and will be many others.

While it may be difficult in these current economic times, it may be necessary to raise your prices. Don’t let everyday cost increases sneak up on you and eat into profits.

Monitor your situation closely by establishing your Inflation Gauge.

Inflation Gauge

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Friday, June 04, 2021

TO REPAIR OR NOT TO REPAIR

That is the question! It obviously relates to many items in either your home or business.

To Repair or Not to Repair?

Relevant to this blog, we will correlate it to a Service Vehicle. When a service vehicle is involved in a traffic accident, the decision has to be made To Repair or Not To Repair.

Based upon the age of the vehicle, your insurance company will establish an ACV (“actual cash value”). That value then becomes the bench mark upon which the insurance company will decide if the vehicle is considered “totaled”. An insurance company may decide the vehicle is totaled even if it can be fixed. Generally speaking, the company decides to total the vehicle if the cost to repair it exceeds a certain percentage of its value, typically between 51% up to 80%. Actually some states mandate or provide guidelines for this percentage.

Factoring in all of this, the decision To Repair or Not To Repair may be taken out of your hands. Also, you will want to consider this fact. If you have only one vehicle, then you are “shut down”. So, it may behoove you to accept the company’s offer and move forward.

Bottom line, know your rights. If you feel this “settlement” is not fair, then ask for a repair estimate from an independent source. Based upon your policy, you may be entitled to “loss of revenue” and extra expense reimbursement needed to get you back up and running.

Hopefully, you will never be faced with the decision To Repair or Not To Repair.

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Friday, May 28, 2021

MEMORIAL DAY MONDAY MAY 31, 2021

Before we reflect on the history and meaning of Memorial Day, let us take time to remember all those who have died due to the pandemic that has swept our country. Without the leadership, courage, dedication and sacrifices of many, the number of deaths would have been far greater.

The custom of honoring those who have fallen in battle by cleaning and decorating graves is an ancient and worldwide tradition. It was originally called “Decoration Day”.

In early rural America, this duty was usually done in late summer and became an occasion for family reunions. After the “Civil War”, the practice became more prominent as America’s need for a patriotic ceremony to honor its military dead. After “WW I”, the day was expanded to honor those who had died in all American Wars. The tradition of wearing red Poppies as a symbol of this day was actually the idea of an American, Miss Moina Michael, who became known as the “Poppy Lady”.

The holiday, which is now observed on the last Monday of May, was originally observed on May 30th. It is considered the unofficial start of Summer. One of the longest standing traditions is the running of “The Indianapolis 500” which has been held in conjunction with Memorial Day since 1911. It will be run May 30th, 2021.

The preferred name for the holiday gradually changed from “Decoration Day” to “Memorial Day”, first used in 1882. However, it only became the most common name after “WW II” and was not declared a Federal Holiday until 1967. While the passing of an act in 1968 created 3 day weekends for Memorial Day and other holidays, it has also no doubt contributed to a general nonchalant observance by some people for this important day.

We at Bane-Clene® do not take that nonchalant attitude. We realize that our great country is just that because of the dedication and countless sacrifices of the men and women who have fought and died to keep us,

The Land of the Free and the Home of the Brave.

Memorial Day

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Friday, May 21, 2021

BEING KNOWN ANOTHER WAY

On April 30, 2021 we posted Blog #274 regarding “Being Known”. We received some comments, so it was decided to write a follow up to it.

In that Blog, we talked about the telephone being the “door” to your business. One reader wrote this account.

“Another door” to a business in today’s digital world is often via a Company website, FaceBook, FaceBook Groups, Blogs, Google Maps, Google My Business, LinkedIn, Twitter and a myriad of other social sites.

A company is often Being Known Another Way not only by the aforementioned methods but also by recommendations from friends, neighbors and co-workers. Our reader continued his story. He needed a plumber, so he checked Facebook Groups for his neighborhood and for his city to see what experiences others had and whom they would recommend. After checking the web sites for a few of those recommended, one was picked that showed images of similar before and after work of the services needed. Rather than call the business, a website contact form was filled out to set up an appointment. Appointment information, estimated pricing and confirmation was done via text messages.

So here you have two methods of Being Known - the more personal way via telephone and what some feel is the more direct way via website and text messages.

In today’s world, it is advisable to be able to provide answers and service either way.

As a follow-up to the reader’s story, he posted to Facebook Groups for his area what a good job the plumber did, how professional he was, how reasonable the cost was and highly recommended him. Facebook Groups showed that 32 people in the area had seen and “liked” his recommendation! Recommendations like that boost and add sales to your business!

According to a 2015 Nielsen survey, the most credible form of advertising comes straight from the people we know and trust.

According to a recent article, one out of every three Facebook users, or approximately 800 million people, use their platform for reviews and recommendations. Additionally, two out of three users, about 1.6 billion people, visit the page of a local business every week.

Here’s how Facebook describes it
Recommendations: Your customers are your best ambassadors. When people look for places to eat, shop, or book a service, they often ask their friends and families where to go. That’s why we’re making it easier for people to recommend your business by bringing Recommendations to your Page. People will now be able to post a recommendation for your business, including text, photos, and tags directly on your Page. And recommendations will also help you reach people while they’re searching for or talking about your business.

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Friday, May 14, 2021

BIG ISN’T ALWAYS BETTER

Yellow Pages Logo

This is an often used statement to describe various entities, government agencies, companies and a myriad of other things.

There are obviously a number of media options available when it comes to advertising. Among these are Radio, Television, Newspapers, Magazines, Yellow Pages and the Internet. Certainly a few of these have seen diminished relevance in the digital age. For example, Yellow Page ads have shrunk through the years but you should consider at the minimum a bold line listing. This gives you more prominence whether someone still uses the book or accesses the web site of the provider.

It is difficult to hold the line on advertising expenses. Many advertising outlets have automatic increases that kick in. Others are trying to “sell” you on the concept of having the biggest presence in their particular medium. This is where Big Isn’t Always Better.

Prudently evaluate and budget your advertising expense. Don’t overspend; conversely, do not under spend. As always the “cheapest” and best form of advertising is repeat and referral business.

Remember Big Isn’t Always Best. However, Being The Best Is Always Best.

Related Advertising and Sales Aids Information:

Related Advertising and Sales Aids Products:

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Friday, May 07, 2021

Mother's Day

Mother’s Day will be celebrated on May 9, 2021, in The United States of America and many other countries around the world.

It is an honoring of the Mother of a family, as well as motherhood, maternal bonds and the influence mothers have had and continue to have on our society.

Mother’s Day can trace its roots to ancient Greek, Roman and Christian traditions. Also, Native Americans believe in the tradition of Mother Earth. All of these traditions have taken on their own type of celebration and recognition.

The modern Mother’s Day began in the USA in 1911. In 1914, Woodrow Wilson signed a proclamation designating Mother’s Day as a national holiday which would be recognized on the second Sunday of May.

The Bane-Clene® family sends our love and blessings to Mothers everywhere.

Happy Mothers Day

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Friday, April 30, 2021

BEING KNOWN

It is a common phrase that “we are known by the company we keep”.

We are looking at two words in that phrase, “known” and “company”.

No one will dispute the value of cultivating satisfied and loyal customers. Also for a company to grow, its name must be known. Your Company name in your ads provides an easy reference for your services and for your Company name being known.

The telephone is the “door” to your business. Every call is a potential sale. How your phone is answered therefore becomes very important. If your main telephone number is a land line, then calls are answered with the Company name announced; therefore, the Company is being known. However, in these times, many small businesses phones are answered via a mobile phone. No business line should be answered by just saying a person’s name. If the call goes to voice mail, then the message should identify the Company by name. Not by a phone number or just a person’s name.

The way your telephone is answered conveys your Company’s first impression to a caller. Strive to make that first impression something that leaves your Company being known.

Related Articles and Information:

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Friday, April 23, 2021

PROFITS FROM DISASTERS

House on Fire

Spring is here. With it comes potentially heavy rains, flooding, etc. There are also fires and other events that create opportunities for service work. These are certainly tragic and there are rightfully feelings of compassion for the victims. That said, these disasters can be very profitable.

But those profits will come only if the Company is properly prepared with the necessary equipment, chemicals, personnel, etc. Disaster service can disrupt routine scheduling and will require public relation skills since the customer has suffered a traumatic event. Many times the customer wants “new” rather than cleaned and or restored. That is the role of the Insurance Adjuster to negotiate with the customer, so the Company may remain neutral.

Once again, if the Company is properly prepared, organized and staffed, there are Profits From Disasters.

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Related Products:

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Friday, April 16, 2021

SHOULD YOU HIRE A CPA?

Money Roll

The Income tax filing date for 2021 has been extended to May 17 for most individuals, with some exceptions. A majority of Carpet Cleaning Companies fall into the category.

There are many changes to the tax laws being proposed. If you have not done so in the past, then now may be a good time to seek the advice and counsel of a CPA to oversee your business’ accounting operations.

A good CPA will not technically cost you anything. Instead, you should recognize savings by taking advantage of all allowable deductions and other tax law advantages.

Finally, they will keep you out of trouble with the IRS as they will have you file accurate returns on time.

Related Articles and Information:

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DON'T TALK TO STRANGERS

Robo Calls

This is something that is taught to children at a young age. However, it is also advice that grownup business people should also adhere to.

Covid has forced many companies to close offices and have their employees work from home. It also seems like it has brought the telephone solicitors out of the woodwork.

Every week our office is deluged with exotic offers. Some are in the form of robo calls or Google calls and most often “live” general sales solicitations. They all have something in common besides being obnoxious and annoying. We don’t know who is calling so therefore we don’t talk to strangers.

Know with whom you are doing business and never buy anything from anyone you don’t know. Stick with that philosophy and you should never be burned by the many con artists, who ply their trade over the telephone.

Related Articles and Information:

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Friday, April 09, 2021

DON'T INSULT YOUR POTENTIAL CUSTOMER

Dont Insult Your Prospect

Whether you have been asked to give a bid or are cold calling, you don’t insult your potential customer. Obviously, no one does this intentionally. However, one of the surest ways to alienate the prospect is to criticize the previous work by saying that it looks terrible. Very likely, the person you are talking to contracted the previous cleaning. Maybe they were dissatisfied, perhaps they thought the previous amount paid was too high? Whatever the reason, your job is to sell them on your company and the service you will provide.

While reviewing the areas to be cleaned, mention that it will be your intent to have the appearance of their building to be the best it can be. Discuss the equipment and chemicals you use. Mention your experience and the training that you and your employees have received. Provide references and other facts that lend to your credibility.

After this initial exchange of information, turn the conversation to answering specific questions as soon as possible. By answering your prospect’s questions, you should be able to turn any negatives into positives.

Above all, don’t insult your customer.

Related Articles and Information:

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Friday, April 02, 2021

THE FAMILY BUSINESS - Part II

Family Business Image

The Blog of March 26, 2021 discussed The Family Business as a blessing or a curse. It explored the good, bad and ugly of such an enterprise.

At some point in time, The Family Business may become too large to be operated by just family members. At that time, it will become necessary to expand the business beyond family members or the business will stagnate and not continue to grow.

To paraphrase a statement made in the March 26th Blog, treat your employees like family and your family like employees. If this can be accomplished, a business will be well on the road to continued growth and additional success.

However, many people express the common feeling “they don’t want the hassle of having employees”. But having employees doesn’t have to be a hassle; in fact, it can be a pleasure. Employees can become just like family...the “business family”. This family can become as large as desired.

When interviewing and ultimately hiring these new “family” members, it will be necessary to hire people who will blend in and complement the existing family members.

In fact, some of the new “family” members may take over duties and responsibilities of the existing family members. This will allow those members to take on additional or new responsibilities. Ultimately leading to the business having continued expansion and success.

The Family Business can be a blessing or a curse. If the founding Family Members treat the new Family Members as a blessing. then it will not become a curse.

Related Articles and Information:

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Friday, March 26, 2021

THE FAMILY BUSINESS - Part I

Family Business Image

Treat your family like a customer and treat a customer like a family member.

The Family Business - is it a blessing or is it a curse? The cleaning industry is dominated by family owned and operated businesses, which in their infancy are usually operated entirely by family members.

For it to be a blessing, several aspects must be present:

  1. Every company needs a leader, someone who is responsible for the overall welfare and direction of the business.
  2. Responsibilities must be delegated and everyone in the beginning should be able to wear many hats.
  3. Aptitudes need to be utilized. Even though everyone may wear different hats, a particular family member’s strengths should be taken advantage of.

Bickering, arguments, refusal to do certain tasks, or a general lack of cooperation will label The Family Business as a curse.

It obviously will work one of these two ways. The final determination is up to each member.

We at Bane-Clene® are fortunate that our business has been a blessing.

Related Articles and Information:

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Friday, March 19, 2021

DIRT, SPOTS AND STAINS

Before After Cleaning Stained Carpet

Often, heavily soiled carpet in traffic lanes requires extra effortf . If done incorrectly, there is the potential for over-wetting, browning and or too much time spent on the job.

The proper use of traffic lane spotters or presprays should eliminate or lessen the majority of these situations.

The proper formulation of these products such as TLS® 2000 and Preface® contain the necessary level of pH. Also, they will have a high level of water conditioners, wetting agents (surfactants) and emulsifiers.

They will not contain Butyl Cellosolve or other toxic chemicals that are too often found in “cheap” products. These additives produce fumes that cause choking and are irritants to a persons throat, nose and lungs.

Spot removal products such as APS™ or Perky® Spotter are useful in removing proteins stains, such as blood, coffee, tea and milk, etc.

Removal of oil-type of soils such as gum, tar, ballpoint ink, etc are best done by a solvent based spotter such as Saf-T-Solv™. It is a mixture of high powerful but safe solvents.

Finally, if you are cleaning a carpet that has been previously cleaned with products containing a high alkalinity, it may be necessary to treat the carpet with an anti-browning agent such as Brown Out® after cleaning.

With proper techniques and the best chemicals, you should rarely have situations where you can not clean and remove all the dirt, spots and stains from carpeting or upholstery.

This will allow you to spend less time on the job therefore increasing your profits.

Related Articles and Information:

Related Products:

  • APS™ All Purpose Spotter
  • Brown Out®
  • Perky®
  • Preface® Prespray/Traffic Lane Spotter improves cleaning without the risk of overwetting.
  • Saf-T-Solv™ Dry Volatile Solvent Spotter
  • TLS® 2000 Heavy-Duty Carpet Cleaning Prespray / Traffic Lane Spotter.

Thank you for reading Bane’s Blog®

Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/.

Please visit our web site at www.baneclene.com.

The Bane-Clene® Team.


Free Bane-Clene Information PackageBane-Clene Paper Catalog

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.



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