A service company often has a tendency to believe that the customer is there just to buy something. That's not the role of a customer. A customer is there to be served.
Clients or customers have complete agendas of their own. Your service is a minute segment of their requirements for living. The secret of good service is to go where you are needed and to be as little an intrusion as possible for your customer.
Many times, service personnel mistake courtesy for friendship. A customer may be polite, but that does not mean he or she wants to be a friend. Return politeness and courtesy, but do not go beyond those points. The successful service company learns to differentiate between courtesy and friendship.
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