MAKE YOUR COMPANY FAMOUS

There are many reasons consumers make their buying decision. Among them are a Company’s name recognition and reputation. Whether you are a long time established business or just getting started, you can assist the process of being recognized (Famous). Create a “uniqueness” about your Company. Do you have a special product or service you offer? Do you have a signature item or a logo that identifies your Company? Anything that sets you apart from your competition should be strategically promoted and marketed. People love information. A consumer “hotline” could be set up on your website listing upcoming events and topics relevant to the area. Offer to appear on area radio or television “talk” shows. Many of these shows are always looking for credible guests. By offering your expertise in the care and maintenance of carpets, furniture and other services you may provide, you will become “the expert” in your market. These shows would provide a platform to be Famous through increased exposure and the opportunity to talk to potential customers. Do not shy away or be afraid of this type of exposure. You are an expert in your field and can turn that expertise into a marketing “goldmine” and the opportunity to be Famous. Thank you for reading Bane’s Blog® Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/. Please visit our web site at www.baneclene.com. The Bane-Clene® Team. Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. Bane-Clene Home Page Articles, Videos and Products for Professional Carpet Cleaners On-Line Spot & Stain Removal Guide & Procedures for the Professional Carpet Cleaner

GOOD SERVICE vs BAD SERVICE

The last few years have been, to say the least, difficult. While COVID is still in our everyday lives, it is not the “monster” that brought our country to a near standstill. The economy is still in turmoil as prices for the essentials including energy, food, utilities and housing continue to rise. Insurance is increasing at a rate 15-20% per year. Taxes and fees on mobile phones and land lines have increased. There are other examples too numerous to list. Granted there is always inflation but these past years increases have been at historical rates. The sum and substance of these increases is that it obviously costs businesses more to operate than it did in subsequent years. So what has and what will beyond these increases cause some Companies to survive and others to fail? The answer is Good Service or more aptly put Bad Service. Service is derived from the word “serve” and generally defined as the action of helping or doing work for someone. Depending on the industry providing Good Service for someone may entail some or all of the following elements. Showing up on time to do the work. Performing the work at hand quickly and efficiently. Possessing a polite and pleasing attitude. Quickly and satisfactorily resolving any issues or complaints. The antithesis of Good Service is obviously Bad Service. Sadly, some businesses are oblivious to the fact they are rendering Bad Service. Leaving customers on hold for extended periods. Not returning phone calls or e-mails promptly if at all. A lackadaisical or flippant attitude towards customers initial needs. Slow response time to customers problems or questions. A Company may believe they are providing Good Service. That said, they should continually monitor their Company to prevent inadvertently providing Bad Service. Related Articles and Information: Competitive Edge Customer Service in the Carpet Cleaning Industry Phone Courtesy Telephone Etiquette in the Carpet Cleaning Business The 15 Factors of Success in Carpet Cleaning Business The Customer Is (Still) Always Right There Is No Substitute for Service Twenty Steps to Success Thank you for reading Bane’s Blog® Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/. Please visit our web site at www.baneclene.com. The Bane-Clene® Team. Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. Bane-Clene Home Page Articles, Videos and Products for Professional Carpet Cleaners On-Line Spot & Stain Removal Guide & Procedures for the Professional Carpet Cleaner

CONTACT

It is very important to maintain contact with the customers in your data basis. While seeming to be obvious to most, it is staggering the number of Companies that fail to do just that. It costs in advertising dollars to obtain a customer the first time but when there are subsequent service trips the advertising cost is eliminated thus making the return trips more profitable There should be contact with customers at the very minimum on an annual basis. They may not require your services at that time but the importance of keeping your name in front of them is the side benefit of the contact and should not be overlooked. This contact may be made in a variety of ways: Via phone. The least palatable in our opinion and bordering on invasive. We all receive spam calls every day on a variety of topics, scams, etc. Don’t let the contact of your customer fall into that category. Via text. Permission should be received from the customer for contact in this manner. This method is suitable for the day of a service appointment but may not fall into the category of acceptable for any other reason on any other occasion. Via “snail mail”. Yes, companies still mail literature to their customers. With this approach, you are putting a tangible piece of sales literature into their hands. An enticement of a promotional discount may produce immediate results. Via E-mail. While certainly cost effective, this method is also akin to phone and text contact. Customers should be asked if contact by e-mail is acceptable. Additionally, there should be a method for the customer to unsubscribe if they do not wish to receive further e-mails. Respect the privacy of your customer and contact them with their privacy in mind. Related Articles and Information: ABCs of Advertising Advertising - the Essential Element Advertising the Bane-Clene Way Phone Courtesy Telephone Etiquette in the Carpet Cleaning Business Why Doesn’t My Advertising Work? Related Carpet Cleaning Business Products: Advertising Handbook for Carpet Cleaning Companies Gift Service Certificate Just A Reminder Postcard Thank You / Reply Card Thank you for reading Bane’s Blog® Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/. Please visit our web site at www.baneclene.com. The Bane-Clene® Team. Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. Bane-Clene Home Page Articles, Videos and Products for Professional Carpet Cleaners On-Line Spot & Stain Removal Guide & Procedures for the Professional Carpet Cleaner

CORRESPONDENCE

Correspondence, communications and messages come in many forms including text messages, e-mails, “tweets”, Facebook posts just to name a few. While these may be appropriate for personal contact they should not be deemed suitable for business correspondence. As business professionals there are times when we need to send correspondence to a customer or prospective client. This may be necessary as a follow up, a proposal or dealing with a problem or other issue. Writing letters may or may not come naturally to people. In fact, some view the possibility with extreme dread. We often times expend many hours a week on the phone talking to customers about various issues. So, if you find talking on the phone fairly easy, why not transfer your phone techniques and etiquette into a letter? The reason for a letter may exist for a variety of reasons. Is it an apology? Is it an answer to a question or multiple questions? Is it a followup to a proposal? Whatever the purpose of the letter, there should be an opening salutation addressing the person to whom the letter is intended and the reason for the letter. The body of the letter should then address the subject matter of the letter. If there was a problem or issue, then a solution should be outlined with all the necessary and pertinent information and a time line for completion. Avoid being vindictive or assessing blame even though that is quite the popular trend these days. Whatever the purpose of the letter is, the information and the response should be kept as simple as possible avoiding any unnecessary words or descriptions. Normally in correspondence, the more said may be too much and the less said may be just the right amount. The correspondence should be proofed, thus allowing for the correction of any spelling or grammatical errors. Additionally, all correspondence should be reviewed and scrutinized before sending. Finally address and send the correspondence via “snail mail” as this will add that personal touch for the recipient. Related Articles and Information: Customer Service in the Carpet Cleaning Industry Phone Courtesy Telephone Etiquette in the Carpet Cleaning Business The Customer Is (Still) Always Right Related Carpet Cleaning Business Products: Just A Reminder Postcard Thank You / Reply Card Thank you for reading Bane’s Blog® Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/. Please visit our web site at www.baneclene.com. The Bane-Clene® Team. Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. Bane-Clene Home Page Articles, Videos and Products for Professional Carpet Cleaners On-Line Spot & Stain Removal Guide & Procedures for the Professional Carpet Cleaner