It is very important to maintain contact with the customers in your data basis. While seeming to be obvious to most, it is staggering the number of Companies that fail to do just that. It costs in advertising dollars to obtain a customer the first time but when there are subsequent service trips the advertising cost is eliminated thus making the return trips more profitable There should be contact with customers at the very minimum on an annual basis. They may not require your services at that time but the importance of keeping your name in front of them is the side benefit of the contact and should not be overlooked. This contact may be made in a variety of ways:
Respect the privacy of your customer and contact them with their privacy in mind. Related Articles and Information:
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