There are many reasons consumers make their buying decision. Among them are a Company’s name recognition and reputation. Whether you are a long time established business or just getting started, you can assist the process of being recognized (Famous). Create a “uniqueness” about your Company. Do you have a special product or service you offer? Do you have a signature item or a logo that identifies your Company? Anything that sets you apart from your competition should be strategically promoted and marketed. People love information. A consumer “hotline” could be set up on your website listing upcoming events and topics relevant to the area. Offer to appear on area radio or television “talk” shows. Many of these shows are always looking for credible guests. By offering your expertise in the care and maintenance of carpets, furniture and other services you may provide, you will become “the expert” in your market. These shows would provide a platform to be Famous through increased exposure and the opportunity to talk to potential customers. Do not shy away or be afraid of this type of exposure. You are an expert in your field and can turn that expertise into a marketing “goldmine” and the opportunity to be Famous. Thank you for reading Bane’s Blog® Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/. Please visit our web site at www.baneclene.com. The Bane-Clene® Team. Free Bane-Clene Information Package
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