Monday, June 24, 2013

Green, green

Years ago the Christie Minstrels made this song popular: "Green, green, it's green they say, on the far side of the hill. Green, green, I'm goin' away to where the grass is greener still."

They could never have dreamed of the number of people who would jump on the "green" wagon as a way to the other side of the financial hill. Windmills, electric cars, solar panels and exorbitant tax incentives are all the rage right now. Green is in. Anything with the name green attached to it is presumed to be an instant winner.

I guess recycling is good, but not long ago I watched a trash compactor truck pull up to a customer location. There were two dumpsters, one marked with the recycling logo and the other was plain. The driver dumped them both into the same bin. Sadly, the owner of the business is paying extra to have the recycled material picked up separately.

In the cleaning industry, endless products attach the word 'green' to their juice or equipment. Ads in trade magazines tout the importance of going "green." One equipment manufacturer has even painted their little machine green and named it the "Big Green Carpet Cleaning Machine." Their ad says, "Cleans better*, dries faster." Better and faster than what?

In fine print barely visible is this disclaimer: *Cleaning results compared to the leading rental machine based upon measurements of color reflectance and brightness of carpet fibers. Since their machine cleans better and dries faster than their rental counterpart, will they apply for and be awarded the CRI Platinum Seal of Approval, too? Stay tuned!

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