Some people think making a sales call without an appointment is a waste of time. But is it?
If you are an owner/operator of a Carpet Cleaning Company you may have a break in-between jobs or you had a short day. So why not take advantage of this extra time and make a cold call?
When you walk into a business, introduce yourself. Ask the person greeting you if it would be all right to leave some literature about your Company. Then inquire who you might call about cleaning for their business? If the person you are talking to is receptive, ask them some questions. For example, who is cleaning their building, how often it is done and are they happy with the cleaning? You could gather a lot of information, so when you call back to make an appointment, you have some facts to work with.
If you are able to make an appointment, when you arrive show by your approach that you are not going to waste anyone’s time. Be sure to establish your credibility, talk about the features and benefits of the equipment, chemicals and techniques you use. Mention other companies that you are working for; however, do not mention companies in the same industry because the person you are talking to may not appreciate it.
By making cold calls in a time that might otherwise be unproductive, you can’t lose. Especially, when it allows you to arrange an appointment with the decision maker in a company.
Every cold call won’t lead to new business. But if handled properly, enough will succeed which will make it worth your time.
Related Carpet Cleaning Business Articles and Information:
- Building Your Own Carpet Cleaning Business
- Business Cards
- Four Characteristics of a Successful Person
- Sell The Sizzle
- Selling Maintenance Programs
- The 15 Factors of Success in Carpet Cleaning Business
- Tips for Increasing Your Carpet Cleaning Business
- Twenty Steps to Success
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