Image is generally defined as an impression of something or someone. It can be a mental image or a visual representation. A customer or prospect converses with you via phone or e-mail. They see your advertisements or they have been referred to you. Therefore they have an Image of you and your Company. So when you or your technicians arrive on site is that Image reinforced or tarnished? Image is important in business and in fact it’s vital to a Company’s success. What a prospect or customer sees on that first Image (impression) will affect present and future business dealings. A clean, well-lettered truck in someone’s driveway is not only good advertising but it is also a testimonial as well. People intuitively tend to judge people or Companies upon first impression. So what kind of impression are you giving? A dirty and battered service vehicle will lose business opportunities. A technician who is unkempt or lacks social graces will cost you repeat or referral business. If your equipment looks as though it has seen better days, it will raise doubts in the mind of the customer of whether their carpet and furnishings, etc will come clean. Personal grooming, good manners, the appearance of vehicles and equipment.… these are as paramount to your success as knowing how to do the job. What does your IMAGE say? Related Articles and Information:
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Friday, June 02, 2023
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