HARD SELL

When dealing with potential or existing customers, be careful with your presentation. It’s good to be positive and enthusiastic but being overly zealous or aggressive can turn a buyer off because of a hard sell presentation. Besides turning a buyer off, an overly aggressive approach might make a buyer wary. Enthusiasm is important but overdoing it makes a person cautious. It also might diminish the buyer’s trust and confidence. If a product or service isn’t right for them, suggest something else. The key is to sell products and or provide a service with the buyer’s needs and desires in mind. The goal isn’t to sell your product or service, it's to have the customer become a buyer. Therefore, knowing what the customer wants or needs should facilitate them into becoming a buyer. Show the buyer you are on their side. In the end, that will produce more sales and success and ultimately more profits. Related Articles and Information: How to Sell Carpet Protectors Sell The Sizzle Selling Commercial Carpet Maintenance Programs Thank you for reading Bane’s Blog® Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/. Please visit our web site at www.baneclene.com. The Bane-Clene® Team. Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. Bane-Clene Home Page Articles, Videos and Products for Professional Carpet Cleaners On-Line Spot & Stain Removal Guide & Procedures for the Professional Carpet Cleaner