Friday, December 13, 2013

Poor timing

Having worked in advertising for more than 50 years, it always amazes me to see some of the oldest and dumbest mistakes repeated again and again. For example, taking advantage of the current popularity of a word or phrase in an ad is something that can be a risk and usually proves to be a poor strategy. Sure enough, the other day a television commercial actually ended with this statement: "You won't find a better value.... Period."