Public Relations "Success" Formula

Public relations are part of the foundation of a successful business. You may be the best at what you do. However, if you cannot properly communicate with your customers, employees, vendors and others you see everyday; then your chances for "success" are greatly diminished.

Consider the following important words when communicating with people.

1. The most important 6 words: "I admit I made an error"
2. The most important 5 words: "I am proud of you"
3. The most important 4 words: "What do you think"
4. The most important 3 words: "I appreciate it"
5. The most important 2 words: "Thank you"
6. The most important 1 word: "We"

Finally the least 1 important word: "I".

Additional Carpet Cleaning Business Information on the Bane-Clene web site:

• Four Characteristics of a Successful Person
• Starting and Building Your Own Carpet Cleaning Business
• The 15 Factors of Success in Carpet Cleaning Business
• Twenty Steps to Success in the Carpet Cleaning Business
• What makes a company successful in the Carpet Cleaning Business?

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Bane-Clene Information Request Form

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!).

Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

Insurance for Carpet Cleaning Businesses

The recent natural disasters might cause us to think, "do I have enough insurance"?

Many times in a small business our personal and business insurance may be intertwined. This may be especially true, if you start your business by working out of your home.

When asked about insurance we always recommend having your insurance professional evaluate and personalize your plan to fit your business. You will want them to look at the advantages and disadvantages of combining personal and business insurance.

These are some of the basic guidelines, suggestions and coverages that we incorporate in the insurance package for the service division of Bane-Clene^® Corp.

Your Property, Buildings and Contents

• All Risk Coverage versus named perils
• Carry higher deductibles which will lower your premiums
• Business versus Personal property
• If you take customer items from their premises, consider off-premises, transit and or property floaters

Liability

• At your premises
• At your customers' premises
• Products and Completed Operations
• Independent Contractors' Coverages
• Customers' Property in your Care, Custody and Control
• Being able to provide your customers a Certificate of Insurance
• Have a customer agreement and waiver of liability form
• Once again higher deductibles mean lower premiums

Vehicles

• Property Damage
• Uninsured Motorist
• Comprehensive
• Injury and Personal Liability
• As always higher deductibles save money

Workers' Compensation

• Laws vary by State, your agent will guide you
• All States: voluntary compensation endorsements

Options

• Including your personal auto(s) and homeowners can get you package savings
• Crime Coverages
• Umbrella Policies

Related information on the Bane-Clene web site:

• The 15 Factors of Success in Carpet Cleaning Business

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Bane-Clene Information Request Form

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!).

Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

Eleven Commandments of Good Business

A Customer:

1. Is the most important person in our business
   
2. Is not dependent on us..we are dependent on them
   
3. Is not an interruption of our work..they are the purpose of it
   
4. Does us a favor when they call..we are not doing them a favor by serving them
   
5. Is a part of our business..not an outsider
   
6. Is not a statistic..they are a human being like us
   
7. Is not someone to argue or match wits with
   
8. Is a person who brings us a problem..it is our job to solve that problem
   
9. Is deserving of the most courteous and attentive treatment we can give them
   
10. Is the one that makes it possible to pay yours and your employees salaries
    
11. Is the life blood of ours and every other business

Thank you for reading Bane’s Blog^®.

Related carpet cleaning business information on the Bane-Clene® web site:

• There is No Substitute for Service
• Twenty Steps to Success in the Carpet Cleaning Business

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.

Bane-Clene Information Request Form

Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!).

Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

New Links For Your Website

Nice Way of Saying "Buyer Beware"

A Central Indiana BBB (Better Business Bureau) review of advertising stated that "the average person is exposed to between 3000 to 5000 advertising messages daily. Undoubtedly, a percentage of these messages will have some sort of spin or bias that is not entirely truthful. The BBB monitors local advertising but the ultimate responsibility rests with the consumer to verify that the claims made in an ad are factual. After verifying those claims, they can feel that they are making a prudent buying decision.

Our local newspaper, The Indianapolis Star, had a program they initiated called "The Deal Chicken". Apparently, all the good names must have been taken. Anyway, they ran an ad from a local Carpet Cleaner for 58%. The premise was that the consumer would "prepay" for these specials, and the specials were limited so they better hurry. By the way, the program is defunct and the Carpet Cleaner is out of business.

We wonder how many consumers took "advantage" of this and other specials from many types of services and retail outlets before this program went defunct? We would presume that many of the consumers were less than satisfied. The point being in all of this, is don't offer more of a discount or special that would prevent you from doing a good job. Not all consumers are looking for a "deal"; but, what they are looking for is a carpet cleaning company that provides a good service at a fair price.

At the Bane-Clene® Institute, we cover these and other important topics. We also have a wealth of information available on line in the "For Professionals" section at www.baneclene.com.

Related information on the Bane-Clene web site:

• Advertising the Bane-Clene Way
• Bait and Switch in the Carpet Cleaning Industry
• Customer Service
• How to Price Your Carpet Cleaning Services
• There Is No Substitute for Service

Thank you for reading Bane’s Blog^®.

Please read the latest issue of the Clene-Times^® at https://www.baneclene.com/publications/.

Please visit our new and improved web site at https://www.baneclene.com.

The Bane-Clene^® Team.