There are many facets of B.Y.O.B. (Building Your Own Business) and being able to the sell the job is but one of them. Here are some basic ideas and principles.
- Sell the benefits of clean carpets with the emphasis on good health and indoor air quality.
- Sell the fact that your cleaning method is recommended by the nation’s carpet mills and fiber manufacturers. Mention the warranty requirements by mills and have a sample of one of their brochures.
- Sell your assurance of high quality service and the prolonged life of properly maintained carpets.
- Emphasize special training, education and certifications you have completed to properly maintain the investment they have in their carpeting.
- Be able to knowledgeably and properly answer any questions or ease any qualms they may have about you or cleaning in general.
- Finally, Ask for the job. So many do a great job in selling
but they don’t ask for the order.
Related Information and Articles:
- ABCs of Advertising
- Advertising - the Essential Element
- Advertising the Bane-Clene Way
- Building Your Own Carpet Cleaning Business
- Indoor Air Quality and Carpeting
- Sell Maintenance Programs
- Sell The Sizzle
Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/.
Please visit our web site at www.baneclene.com.
The Bane-Clene® Team.
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