DIVERSIFICATION    A well capitalized business may be able to diversify to expand its markets and enhance profits, but a marginal operation would probably lose ground or even flounder. Success in doing something well is the basis for profit. Diversified activities will dilute the attention of a company that is not doing well and therefore may result in less profits. So is diversification a good idea and can it be achieved in these unprecedented times we are experiencing? Any thoughts of diversification should be well planned and logical. Presuming they are not already being offered, then Carpet Cleaning Companies can add upholstery cleaning, mattress cleaning, office cubicle partition cleaning, simple water removal from dishwasher or washing machine leaks, etc. These can be offered with little or no additional capital expense for equipment. Certainly offering plus sale services such as carpet protectors and deodorizers is a no-brainer. Is the business weighted toward either residential or commercial cleaning? Then explore increasing the other potential revenue stream. Cleaning of area rugs and oriental rugs is another potential avenue for profit. These potentially being extremely expensive and or delicate would require gaining the proper knowledge and training. On location when possible is the simplest approach or at the Company’s facility would obviously require the necessary facility. Cleaning hard surface, natural stone and wood & laminate floors are certainly potential profit makers but will require capital expenditures for equipment and the proper training at accredited training schools. In the final analysis, the owner of a Carpet Cleaning Company has to ask themselves these six basic questions: Who will buy these added services? What will it cost the Company to add them? Will the Company have time to properly take care of the new services? What will be the source(s) of supplies and training? Why should we do this? Will the Company make a profit? The answers to these six questions will tell the owner if diversification is a good idea. Some of our customers have successfully added extra services such as: Aircraft Cleaning Anti-Viral / Anti-Covid Cleaning and Sanitation Concrete Cleaning Crime Scene and Suicide Remediation Gutter Cleaning Honing and Polishing Marble and Limestone Floors to Remove Scratches and Wear Patterns Move in / Move out Cleanups Pressure Washing of Driveways, Walkways, Patios, Brick Walls, etc. Roof Cleaning VCT Strip & Wax Window Cleaning Wood Fences and Wood Decks Cleaning and Restoration Additional Articles and Information: Add-On - Plus Sales Anti-Allergen Cleaning Area and Oriental Rug Cleaning Carpet Bleach Repair Commercial Carpets like Hotels, Restaurants, Office Buildings, Schools, Factories Dry Cleaning Drapery How to Make More Money with Scotchgard or Teflon Leather Cleaning & Protection Mattress Cleaning and Treatment for Dust Mites Motor Homes Cleaning Pet Urine Odor and Stain Removal Selling Carpet Protectors Stone floors and countertops such as marble, granite, limestone, sandstone and grout. Upholstery cleaning and protection Wood and laminate floor refinishing Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. “A to Z” Alphabetical Index to the Bane-Clene Web Site Bane-Clene Home Page Copyright: Bane-Clene® Corp. Author: Wm. F. Bane, Jr. Date Modified: August 21, 2020 Date Published: August 21, 2020