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A good sales presentation has to begin with something that grabs the prospect’s attention.
There are several ways to accomplish that, among them:
- A demonstration that shows one of the major benefits of your product or service.
- Ask a question related to your service or product that the prospect appears to need. This will require the prospect to answer and will start the conversation moving in your direction.
- If you do not see an obvious need for your service or product, ask the prospect if there are any particular problems they are having that you might solve.
- Finally, if you feel that there is no obvious way to start the conversation by “leading” your prospect. Then begin with the advantages of your product or service and how they will benefit your prospect.
No matter the approach, remember it is very important to grab their attention.
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