- Nothing happens until you make a sale. Fine tune your advertising program and get out of the office to make cold calls or visit existing customers.
- Satisfy the customer and you shall have them “selling” for you. There is no better emissary than a third party who recommends you to their friends, relatives and business associates.
- Sometimes we get “blinders” on because we are working towards a goal. Listen to employees and customers. You will learn from them what is happening, although it may not be what you want to hear.
- You must resolve complaints as soon as possible. The most loyal of all customers are those who have had a problem quickly and efficiently resolved. Conversely an unresolved issue can tarnish or ruin the relationship you have with a customer. Act quickly.
- Don’t be afraid of change. It is inevitable. Changes may occur at any moment. We all need to be aware of those changes that affect our businesses. Be alert and diligent.
- However, don’t change just for the sake of change. Weigh all the possibilities and alternatives before you act. Sometimes doing nothing is the best course of action.
Every company has rules and most of them have come about because of something that has happened. Many times people can’t remember why a particular rule was initiated. They just do it because it has always been done that way. You should be cognizant of the concept that rules need to be reviewed periodically and changed or updated if necessary to meet prevailing or new circumstances.
The worst scenario is when a rule is circumvented because someone thinks it is not important. Unfortunately, finding out the hard way that a broken rule can be very costly.
In fact, the most important rule is not to break a rule.
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The Bane-Clene® Team.
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