CREATE VALUE

Customer Loyalty may be a fleeting concept at best. The consumer buys a service based on two factors… the quality level of the service and its perceived value to them. A service company may have a large number of customers in a small geographic area and that may make them feel very comfortable. Unfortunately, many of these customers would buy their service from someone else if they could got a better deal (price). Because they may think all Carpet Cleaning Companies are the same. So how does a Company attain Customer Loyalty? The best way is to Create Value. In order to Create Value, there are several factors that come into play: Work to keep overhead as low as possible. Practice Prudent Purchasing for chemicals, supplies and other necessities. Use only high quality products … they may seem to cost more initially but they don’t because less is used and high quality results are attained. Advertising should represent the Company as one that provides high quality service at a reasonable price. Maintain equipment and vehicles properly to avoid a major expense or breakdown. Technicians should be well groomed and uniformed. Technicians should be paid a competitive wage which assists in employee retention. Repeat customers appreciate seeing the same people in their home or office. Phones should be answered promptly and by representatives that can answer inquiries properly and decisively. All this can be done while still maintaining profitability. Keep the quality above a level that the customer can readily see. Keep the price at a level that will Create Value and then Customer Loyalty will follow. Related Articles and Information: ABCs of Advertising Advertising - the Essential Element Advertising the Bane-Clene Way Competitive Edge Customer Service in the Carpet Cleaning Industry Eleven Commandments of Good Business - What is a Customer? Image in Carpet Cleaning Telephone Etiquette in the Carpet Cleaning Business The 15 Factors of Success in Carpet Cleaning Business The Customer Is (Still) Always Right There Is No Substitute for Service Tips for Increasing Your Carpet Cleaning Business Twenty Steps to Success What Makes a Company Successful in the Carpet Cleaning Business? Why Doesn’t My Advertising Work? Thank you for reading Bane’s Blog® Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/. Please visit our web site at www.baneclene.com. The Bane-Clene® Team. Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. Bane-Clene Home Page Articles, Videos and Products for Professional Carpet Cleaners On-Line Spot & Stain Removal Guide & Procedures for the Professional Carpet Cleaner