In Business, it is important to know and practice the Truth.
- Truth normally leads to success; therefore, Truth has value.
- Put your Customers first; this will set you apart from most competitors.
- Small companies unfortunately many times do not have a marketing plan!
- Other times these businesses have a plan and then do not follow it.
- Customers will never see the benefits of a service unless they’re told about them.
- Sellers ask! Buyers answer!
- A sale is the result of a buyer with a need meeting a seller who can satisfy that need.
- Potential Customers buy benefits, they don’t buy features.
- If you’re not getting a commitment, are you just not selling hard enough?
- In sales, “YES” means you stop selling. Don’t “Buy” it back.
The Truth cannot be bought, sold or borrowed. But it definitely can be practiced.
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