There is an old adage that says an “expert” is anyone that is more than 50 miles from home. So how does that relate to the Cleaning Professional who is working in their market area inside that 50 mile radius? A cleaner may be the best. They may be adept and skilled in all the latest techniques and procedures. But unless those abilities are communicated, unfortunately that cleaner will rarely be considered an “expert” beyond their customer base. So how does one achieve that “expert” status? Well, certainly advertising can extoll the skills of the cleaner. However, the cleaner must also be able to communicate to their customers and inquiries those skills. These communications may come in many forms. One of which is verbal presentations coupled with demonstrations. For example, consider offering a local church a credit of $25.00 per person towards cleaning services for every person that attends a demonstration of cleaning at the church. What better place to spread the word. Be sure that not only is your presentation polished but your truck, equipment and yourself are polished and therefore will portray you as an “expert”. Related Articles and Information:
Thank you for reading Bane’s Blog® Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/. Please visit our web site at www.baneclene.com. The Bane-Clene® Team. Free Bane-Clene Information Package
|
Friday, December 15, 2023
EXPERT
