BUYER vs CUSTOMER

Consumers whether retail, wholesale or service, ultimately buy from someone they trust. When a purchase is made from your Company, if that is a first time occurrence, then that may be from a buyer. If it is a second time purchase, then that buyer has become a customer. A buyer may be responding from an advertisement or a special offer. Which is good, but sometimes that buyer is just shopping for the best price. So take this opportunity to interact and provide the buyer the product and or service they expected even if your price is not the lowest. If you do this, then the buyer will become a customer and the price you charged is seen as a reasonable and equitable value and therefore justifiably worth the money paid. A buyer will become a loyal customer and will patronize, endorse and continue to buy from a Company that they trust and that treats them well. Related Articles and Information: ABCs of Advertising Add-On Carpet Cleaning ‘Plus Sales’ Advertising - the Essential Element Why Doesn’t My Advertising Work? Thank you for reading Bane’s Blog® Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/. Please visit our web site at www.baneclene.com. The Bane-Clene® Team. Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. Bane-Clene Home Page Articles, Videos and Products for Professional Carpet Cleaners On-Line Spot & Stain Removal Guide & Procedures for the Professional Carpet Cleaner