Friday, January 05, 2024

Marching Forward

Marching Forward

Are you reacting and or responding to change? Many firms fail due to the fact they are not marching forward. Marching Forward doesn’t necessarily mean you need to forget the past.

Past actions have gotten you to where you are today. As we usher in a New Year and you look at your past reactions and actions, what do you see? Have those reactions and or actions been positive or have they been negative? Like all of us, we wish some had never occurred and others we want to bottle and use again and again. These past actions and or reactions have produced both threats and opportunities. Companies that respond to the threats and defend against them and those that seize the opportunities and use them to their advantage will continue marching forward.

These opportunities present themselves in different manifestations that will influence consumer responses.Trends, fads and the like come and go, yet others are long term therefore longer lasting.

It is important to recognize the difference and be cognizant that if you are not marching forward, your competitors just may be.

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The Bane-Clene® Team.

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