Lending Scams

The council of Better Business Bureaus through its affiliates around the nation, recently processed over a quarter of a million complaints about bogus loan offers. Now with the Covid-19 crisis, this figure will undoubtedly go higher. In fact, the FTC has reported as of July, Americans have lost more than $77 Million in Covid-19 scams. Scammers have targeted the billions of aid made available to individuals and businesses. One prime target has been the stimulus checks issued by the IRS. Scammers have tricked Americans into forking over money or personal information, under the guise of getting their money faster. Those waiting for checks that were mailed have been particularly vulnerable. Those receiving unemployment benefits have also been targeted. The scammers will pose as individuals helping to file for these benefits and then they steal their personal information. Federal authorities have also uncovered scams from international organized crime rings trying to file fraudulent unemployment claims tied to the $600.00 Federal unemployment benefit. Legitimate lending institutions do not require money in advance of granting a loan. Generally, they do not use the telephone or internet to solicit customers. You should not accept telephone solicitations, mail offers or e-mails that are sent to you or your company. If you have employees, advise them of these and other potential scams. In these unprecedented times, it is even more imperative to beware of lending scams and other fraudulent offers. Additional Articles and Information: BBB Tips: 10 Steps to Avoid Scams Before You Finance Carpet Cleaning Equipment Cash Flow in the Carpet Cleaning Business Coronavirus - Are Sporicidin® and MediClean® QGC Effective? Coronavirus (COVID-19) Pandemic: The FTC in Action Coronavirus Advice for Consumers - Avoid Coronavirus Scams Leasing Carpet Cleaning Equipment from Bane-Clene Thank you for reading Bane’s Blog® Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/. Please visit our web site at www.baneclene.com. The Bane-Clene® Team. Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. “A to Z” Alphabetical Index to the Bane-Clene Web Site

Bane-Clene® Clene-Times®

The September/October 2020 Clene-Times™ is now available. Page 1 titles are “Measuring the value of a customer”, “Truck: Asset or Liability?” and “Theory”. Page 2 contains the September/October 2020 Specials and information on Bane-Guard™ Carpet Protector. Page 3 contains information on various Bane-Clene® Carpet Cleaning Machines. Page 4 contains some tool specials and information on Corona Virus Control with Sporicidin® Disinfectant Solution and MediClean® QGC Page 5 contains Used Carpet Cleaning Equipment. Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. “A to Z” Alphabetical Index to the Bane-Clene Web Site Bane-Clene Home Page

TALK IS CHEAP

We are all inundated with people’s opinions and free advice. It seems as though everyone is an expert and wishes to share experiences on a variety of topics. The problem in accepting advice is that you may not know if it is good or bad until it is no longer needed. Advice is everywhere, especially in this age of instant communication. While some of the information may be of value, the difficulty is in ascertaining what is and what is not worthwhile and therefore valid. Is the advice you are getting from someone who is in your particular field of endeavor? Is it from someone who once was but is no longer in your field of endeavor? If so, maybe the only advice they should give is on what not to do? Accepting casual advice from someone on how to run your business could be devastating. Once again, you want to try to ascertain its validity to your situation and or business. If you think talk is cheap, consider the cost of maintaining the U.S. Congress. Building Your Own Carpet Cleaning Business Customer Service in Carpet Cleaning Businesses Tips for Increasing Your Carpet Cleaning Business Thank you for reading Bane’s Blog® Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/. Please visit our web site at www.baneclene.com. The Bane-Clene® Team. Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. “A to Z” Alphabetical Index to the Bane-Clene Web Site

Photos from Bane-Clene® Customers Showing How Well Our Products Clean Carpets, Rugs and Upholstery

Photo Gallery of Cleaning Jobs by Bane-Clene® Customers    Above is just a sample of several dozen photos submitted by Bane-Clene customers and posted to our Photo Gallery with attribution to them. These photos show their excellent results using Bane-Clene detergents and equipment to clean very dirty carpets, rugs and upholstery. Additionally, customers have sent us photos of before/after jobs restoring wood floors, ceramic tile floors and polishing dull marble floors. If you are a Bane-Clene customer and have some great similar photos of your jobs using Bane-Clene products, we would be glad to include them in our Photo Gallery. Just email them to us at baneclene@gmail.com with information on the job and what products you used. If we use them, we will, of course, attribute them to you. Related Information and Articles: ABCs of Advertising Advertising - the Essential Element Advertising the Bane-Clene Way Bane-Clene Carpet Cleaning Detergents Building Your Own Carpet Cleaning Business Care and Cleaning of Wool Rugs, Oriental Carpets, Area Rugs, Partitions and Tapestries Ceramic and Porcelain Tile and Grout Cleaning and Maintaining Commercial Carpets Competitive Edge Marble Photo Gallery - photos of jobs by many Bane-Clene customers. Upholstery Cleaning for the Professional Why Choose Bane-Clene Carpet Cleaning Equipment? Wood Fresh Water-Based Wood Preservation System Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. “A to Z” Alphabetical Index to the Bane-Clene Web Site Bane-Clene Home Page Copyright: Bane-Clene® Corp. Author: Donald W. Terry, Sr. - Bane-Clene’s Chemist Date Modified: August 26, 2020 Date Published: August 26, 2020

DIVERSIFICATION    A well capitalized business may be able to diversify to expand its markets and enhance profits, but a marginal operation would probably lose ground or even flounder. Success in doing something well is the basis for profit. Diversified activities will dilute the attention of a company that is not doing well and therefore may result in less profits. So is diversification a good idea and can it be achieved in these unprecedented times we are experiencing? Any thoughts of diversification should be well planned and logical. Presuming they are not already being offered, then Carpet Cleaning Companies can add upholstery cleaning, mattress cleaning, office cubicle partition cleaning, simple water removal from dishwasher or washing machine leaks, etc. These can be offered with little or no additional capital expense for equipment. Certainly offering plus sale services such as carpet protectors and deodorizers is a no-brainer. Is the business weighted toward either residential or commercial cleaning? Then explore increasing the other potential revenue stream. Cleaning of area rugs and oriental rugs is another potential avenue for profit. These potentially being extremely expensive and or delicate would require gaining the proper knowledge and training. On location when possible is the simplest approach or at the Company’s facility would obviously require the necessary facility. Cleaning hard surface, natural stone and wood & laminate floors are certainly potential profit makers but will require capital expenditures for equipment and the proper training at accredited training schools. In the final analysis, the owner of a Carpet Cleaning Company has to ask themselves these six basic questions: Who will buy these added services? What will it cost the Company to add them? Will the Company have time to properly take care of the new services? What will be the source(s) of supplies and training? Why should we do this? Will the Company make a profit? The answers to these six questions will tell the owner if diversification is a good idea. Some of our customers have successfully added extra services such as: Aircraft Cleaning Anti-Viral / Anti-Covid Cleaning and Sanitation Concrete Cleaning Crime Scene and Suicide Remediation Gutter Cleaning Honing and Polishing Marble and Limestone Floors to Remove Scratches and Wear Patterns Move in / Move out Cleanups Pressure Washing of Driveways, Walkways, Patios, Brick Walls, etc. Roof Cleaning VCT Strip & Wax Window Cleaning Wood Fences and Wood Decks Cleaning and Restoration Additional Articles and Information: Add-On - Plus Sales Anti-Allergen Cleaning Area and Oriental Rug Cleaning Carpet Bleach Repair Commercial Carpets like Hotels, Restaurants, Office Buildings, Schools, Factories Dry Cleaning Drapery How to Make More Money with Scotchgard or Teflon Leather Cleaning & Protection Mattress Cleaning and Treatment for Dust Mites Motor Homes Cleaning Pet Urine Odor and Stain Removal Selling Carpet Protectors Stone floors and countertops such as marble, granite, limestone, sandstone and grout. Upholstery cleaning and protection Wood and laminate floor refinishing Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. “A to Z” Alphabetical Index to the Bane-Clene Web Site Bane-Clene Home Page Copyright: Bane-Clene® Corp. Author: Wm. F. Bane, Jr. Date Modified: August 21, 2020 Date Published: August 21, 2020

What is the Difference between Cleaning, Sanitizing and Disinfecting?

Is There a Difference between Cleaning, Sanitizing and Disinfecting?    In this era of hyper-concern over Covid-19 Coronavirus, does it really matter whether a carpet, rug, sofa, floor or countertop is cleaned, sanitized or disinfected? In this age of concern and worry over becoming very ill or even dying from Coronavirus, there is a lot of confusion and misinformation for these terms. As professional cleaners, it is important that we not only correctly clean and sanitize but that we also use the correct terms when talking to our customers. Disinfection, sanitization and sterilization are all processes of decontamination but they differ in application and effect. When you talk or read about cleaning—especially tackling a deep clean—the words sanitize and disinfect get tossed around a lot. In casual uses, they’re often even used interchangeably, though there is a big difference between sanitizing and disinfecting. Knowing the distinction between the two can affect the cleaning products you choose and how you use them—and it can mean getting a better, deeper clean where you need it most. Cleaning removes germs, dirt, and impurities from surfaces or objects. Cleaning works by using soap (or detergent) and water to physically remove germs from surfaces. This process does not necessarily kill germs, but by removing them, it lowers their numbers and the risk of spreading infection. Disinfecting kills germs on surfaces or objects. Disinfecting works by using chemicals to kill germs on surfaces or objects. This process does not necessarily clean dirty surfaces or remove germs, but by killing germs on a surface after cleaning, it can further lower the risk of spreading infection. Sanitizing lowers the number of germs on surfaces or objects to a safe level, as judged by public health standards or requirements. This process works by either cleaning or disinfecting surfaces or objects to lower the risk of spreading infection. A cleaner simply aids in removing soils from a surface. Although cleaning does remove germs from surfaces - it doesn’t kill them. SARS-CoV-2 is a type of enveloped virus. This just means it has an outside protective layer around its genetic material. The outside layer is made of fat molecules and is one of the possible targets for destroying the virus. Surfactants in carpet cleaning detergents attack the coronavirus much like they emulsify oil in the water. One side of the surfactant molecule (the hydrophobic part that’s attracted to fat and repelled by water) wedges its way into the virus’ fat and protein protective shell and the other part (the water-loving hydrophilic part) sticks out in the detergent solution. This action breaks down the virus’ protective layer and makes it soluble in water, and it disintegrates. The harmless ripped apart pieces of the virus are then extracted from the carpet or rug into your recovery tank along with all the soil in the carpet or rug. To effectively sanitize or disinfect an area, you have to remove the dirt and debris from a surface first. That means cleaning first, THEN sanitizing or disinfecting. Per the CDC (Centers for Disease Control and Prevention), cleaning, sanitizing and disinfecting all have different definitions: Sanitizer: Reduces the number of bacteria. A sanitizer lowers the number of bacteria on surfaces to levels that are considered safe by public health organizations. These products tend to be faster and safer than disinfectants, but disinfectants usually have broader kill claims. In the United States, sanitizers are agents that destroy 99.999 percent of bacteria in 30 seconds during the Official Detergent Sanitizer Test (a public health test). A good way to understand the logic behind this test is to think of a bartender washing glasses. He'll have to kill as many germs as possible in a short time to be able to put the glasses away quickly. Disinfectant: Kills fungi and bacteria; and deactivates viruses. Virucide: Deactivates viruses. (NOTE: You can’t “kill” viruses because they are by definition “alive”!) A virucide destroys or irreversibly inactivates viruses. Sterilant: Eliminates all fungi, bacteria, viruses and spores. A sterilant is used to destroy or eliminate all forms of microbial life such as fungi, viruses, all forms of bacteria and their spores. Sterilization is mostly used in health care centers on medical instruments, such as surgical tools. Such tools have to be sterilized since they are used on different patients. Thus, sterilization prevents the transfer of diseases, bacteria, or viruses from one patient to another. Sterilization completely kills the bacteria and prevents their growth and reproduction. Sterilization describes a process that destroys or eliminates all forms of microbial life and is carried out in health-care facilities by physical or chemical methods. Steam under pressure, dry heat, EtO gas, hydrogen peroxide gas plasma, and liquid chemicals are the principal sterilizing agents used in health-care facilities. Alcohol – It works by destroying the proteins on the bacteria, viruses, and fungus. It means that it completely kills them, but alcohol does not stop the growth of bacteria or their reproduction present on the surface. Note, alcohol is only active if its concentration level is 70% and above. Bleaching agents – They are harsh to the microorganisms since they are made from chlorine. A maximum precaution should be taken when using bleach-containing products. HOW LONG CAN CORONAVIRUS SURVIVE ON CARPET? Viruses such as COVID-19 can also remain infectious for about twice as long on non-porous surfaces than porous surfaces. Because carpets and upholstery are considered porous surfaces — just like clothing, wood and similar materials — they’re less hospitable to COVID-19 than non-porous ones. The CDC in their article “Cleaning and Disinfecting Your Facility” (updated April 28, 2020): “For soft surfaces such as carpeted floor, rugs, and drapes - Clean the surface using soap and water or with cleaners appropriate for use on these surfaces. Launder items (if possible) according to the manufacturer’s instructions. Use the warmest appropriate water setting and dry items completely. OR Disinfect with an EPA-registered household disinfectant. These disinfectants meet EPA’s criteria for use against COVID-19. Vacuum as usual.” According to the CDC, “products with label claims against human coronaviruses should be used according to label instructions.” This would include Sporicidin Brand Disinfectant Solution and Mediclean Germicidal Cleaner Concentrate QGC . Sporicidin Brand Disinfectant Solution is a EPA registered intermediate level disinfectant with a broad spectrum kill which cleans, disinfects, deodorizes. Provides 100% kill of pathogenic vegetative organisms, including MRSA, VRE and Avian Influenza A Virus (H9N2 and H1N1). Continuous residual activity up to 6 months. Compatible with plastics, wood, glass and metals, alcohol-free Sporicidin Disinfectant is non-staining, non-abrasive and non-corrosive. FDA registered; OSHA compliant. With ratings in the lowest EPA toxicity category, Sporicidin has the most neutral pH of any phenolic based disinfectant. Our web page on MediClean Germicidal Cleaner Concentrate states “While this new strain of Coronavirus (COVID-19) has not been tested against any disinfectants as of the time of this statement, Mediclean Germicidal Cleaner Concentrate has been shown effective against similar classes of viruses - the Human Coronavirus, Adenovirus, and the SARS Associated Coronavirus. It is an EPA registered (no. 70385-6) hospital-grade, disinfectant cleaner concentrate for use on many different types of surfaces per its label.” MediClean Germicidal Cleaner Concentrate QGC is listed on EPA’s “List N: Disinfectants for Use Against SARS-CoV-2” list of EPA registered disinfectants that may be used against coronavirus. Related Products: Clean Hands Hygienic Spray Sanitizer MediClean Disinfectant Spray Mediclean Germicidal Cleaner Concentrate QGC Lemon Sporicidin Brand Disinfectant Solution Steri-Fab® Disinfectant, Insecticide, Deodorizer, Mildewcide NOTE: In some states, you must be licensed to apply bactericides, sanitizers, etc. Related Information and Articles: Bactericides / Anti-Microbials Coronavirus - Are Sporicidin® Brand Disinfectant Solution and MediClean Germicidal Cleaner Concentrate Effective? EPA: Interim Recommendations for U.S. Households with Suspected or Confirmed Coronavirus Disease 2019 Government Response to Coronavirus, COVID-19 Harvard Coronavirus Resource Center EPA List of Disinfectants for Use Against SARS-CoV-2 SBA: Coronavirus (COVID-19): Small Business Guidance & Loan Resources The Latest Coronavirus Information from CDC and FEMA The Latest Coronavirus Information from NIH (National Institutes of Health) World Health Organization (WHO) Q&A on Coronaviruses (COVID-19) Links to Coronavirus Related Videos: COVID-19 Animation: What Happens If You Get Coronavirus? - YouTube Video Symptoms of Coronavirus Disease 2019 by the CDC - YouTube Video Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. “A to Z” Alphabetical Index to the Bane-Clene Web Site Bane-Clene Home Page Copyright: Bane-Clene® Corp. Author: Donald W. Terry, Sr. - Bane-Clene’s Chemist Date Modified: August 19, 2020 Date Published: August 19, 2020

TWO WINNERS

The real test of a salesperson’s ability is to sell to a prospect that does not agree with you. It’s easy to sell to someone who agrees with you, but what if their mind is made up in another direction? Changing their minds can be done but it is not an easy task. Sometimes you can say one or two things and get the prospect to see your point of view. The first step is to pick an appropriate time to start interjecting your ideas into the conversation. If your prospect is excited or agitated about something you said or a previous experience, interrupting them and interjecting your opinion may only make the situation worse. If a prospect is expressing concerns or their opinions, let them finish. Once they are finished, then continue the conversation. However, you want to avoid giving the impression you are forcing your opinion or ideas upon them. It is always good whenever possible to acknowledge their point of view by agreeing with them, if you do. This shows them you appreciate their point of view. Now comes the delicate part, there may be some of their points you don’t agree with. Even if you are right and they are wrong, never put yourself in a position of rejecting their point of views. You have to get them to want to change their minds and see your point of view. The goal of any sales presentation is not to have a winner or a loser but have two winners. Related Information and Articles: How to Sell Carpet Protectors Sell The Sizzle Selling Maintenance Programs Thank you for reading Bane’s Blog® Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/. Please visit our web site at www.baneclene.com. The Bane-Clene® Team. Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. “A to Z” Alphabetical Index to the Bane-Clene Web Site Bane-Clene Home Page

There Are Many Myths and Untruths in the Professional Carpet Cleaning Business

Professional Carpet Cleaning Myths Myths in Professional Carpet Cleaning As the chemist for Bane-Clene®, I surf the internet reviewing carpet cleaning articles and find large numbers of myths and errors. Here are just a few: Professional carpet cleaning is too expensive. Yes, the customer can clean your carpet themselves with a rental or even buy a little machine. But, as so often happens, the customer ends up overwetting the carpet. We even had one homeowner call who had rented a machine from a drug store, but could not understand why the carpet was soaked and none of the dirt and stains had been removed. Upon questioning the homeowner, we discovered that the vacuum wasn’t working - the machine was putting out plenty of cleaning solution and leaving it! The maintenance brochure published by the world’s largest carpet manufacturer, Shaw Industries, recommends professional carpet cleaning over “Do-It-Yourself” because of the potential problems that can occur from using rental equipment - such as yellowing, overwetting, fiber tip damage, severe resoiling, overuse of detergents, etc. Most rental units available do not adequately clean and may actually damage the carpet It doesn’t matter what method is used to clean carpets. The only method recommended by the Carpet and Rug Institute and most carpet manufacturers is hot water extraction.! The choice of the best carpet cleaning method is extremely important. Some systems leave residues which promote re-soiling and defeat the whole purpose of cleaning. Some methods actually damage the carpet fibers and shorten the life of the carpet. Check with the carpet manufacturer for recommendations. Bane-Clene’s web site has an article titled “Comparison of Carpet Cleaning Methods” that covers this question more thoroughly. The best time to clean or vacuum a carpet is when it starts to look dirty. By then, stains may become more difficult to remove, if not permanent, and abrasive soils my have severely worn the carpet fibers. All carpet cleaning companies clean the same way. No. Many will come in with a little portable in the trunk - hardly professional or capable of adequately cleaning carpets and rugs. Some clean with a rotary floor machine (a buffer), which will void the warranty on most carpets. The lowest price is the best price. The lowest price is usually from a “bait and switch” company and the customer ends up paying even more than expected along with terrible results! I have a carpet protector on my carpet or my new carpet repels all stains. So, spills and stains will come right up with a little water and towel. Carpet Protectors against Stains and Soil - How do they work? Do they work? Stain-resistant does not mean stain-proof. Be sure to act immediately to prevent spots and spills from causing permanent damage. “Dry Cleaning Carpet” Is Better Than Steam Cleaning. There are two types of “dry carpet cleaning” - absorbent powder and bonnet cleaning. Bonnet cleaning , also called spin pad carpet cleaning or absorbent pad carpet cleaning or carbonated carpet shampoo cleaning, is simply an adaptation of hard floor spray buffing to carpets. Even though it is not true “dry cleaning”, many people using this system call it “dry cleaning”, which is highly deceptive, because it definitely is not “dry”. Nearly all carpet and fiber manufacturers recommend against using the bonnet method on cut-pile carpet. Absorbent Powder Method of Cleaning Carpet: In this carpet cleaning method, dry absorbent compound is sprinkled over carpet or worked into the carpet with a machine or a brush. Does not deep clean the carpet fibers - just surface cleans at best because it does not fully reach the base of the carpet. This carpet cleaning method won’t remove most dried stains. Carpet protector is just a way for carpet cleaning companies to make more money off of me. Today, almost all carpets are protected at the mill during the manufacturing process. However, it is important to maintain this protection with an application of an after-market carpet protector. Soil, stains, traffic and even aggressive spot cleaning are all enemies of carpets. Fluorochemical protectors can provide excellent initial and durable soil resistance, along with outstanding oil and water repellency. Additional acid dye blockers can be formulated into some fluorochemical protectors to provide additional stain resistance for nylon carpets. Fluoropolymer protectors, such as Bane-Clene’s Bane-Guard™, Sta-Clene®, Teflon® Advanced and Scotchgard™ Protector for Carpet and Upholstery change the surface energy of fibers and provide soil resistance as their primary function. Additionally, they help fibers resist both water-based and oil-based spots and spills. Repeated Professional Carpet Cleaning Makes Carpet Get Dirty Faster. Properly formulated carpet cleaning detergents will not cause resoiling. But, carpet shampoos, hand dishwash detergents and laundry detergents definitely will because they leave a sticky residue. Too frequent vacuuming of carpet is a waste of time and will wear out carpet. Vacuuming carpets frequently and thoroughly is probably the most important factor in carpet care. Dirt works its way down into the fibers of the carpet where it acts like sandpaper, grinding away at each tuft, leaving it limp and dull. Dirt also combines with oil residues carried through the air and eventually glues itself to the carpet. Regular vacuuming prevents both problems. Most experts agree that proper carpet care involves thorough vacuuming about once a week, with heavy traffic areas being vacuumed more often. About 80% of carpet soil is abrasive dry particulate matter and will be removed by routine vacuuming. Dry carpet fibers will not be harmed by brushing, so a good upright vacuum cleaner with a reel-type brush is suggested to move the tips of the pile so dirt can be removed. Related Articles and Information: Bait and Switch Bane-Guard™ Bonnet Cleaning Carpet Protectors against Stains and Soil - How do they work? Do they work? Comparison of Carpet Cleaning Methods Homeowner’s Guide to How to Care for Carpet Sta-Clene® Teflon® Advanced Carpet Protector VIDEO: Carpet Protectors against Stains and Soil White Powder Residue in Carpet from Powdered Cleaners/Deodorizers Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. “A to Z” Alphabetical Index to the Bane-Clene Web Site Bane-Clene Home Page Copyright: Bane-Clene® Corp. Author: Donald W. Terry, Sr. - Bane-Clene’s Chemist Date Modified: August 12, 2020 Date Published: August 12, 2020

BUY FOR LESS

How often have you had a prospect say “I can buy for less from your competitor”? At first thought, you would think that is obviously a big objection. Will it take the wind out of your sails? Your first course of action is to ask the right questions, then things may not be as bad as they seem. Here are some questions to ask: Are you sure it is for the identical product or service? What do they offer in the way of a guarantee? Could their price be a gimmick to get your business? What is their standing with the BBB? What are their credentials and memberships within their industry? By asking such questions, you will neither yield nor argue. This will also require your prospect to engage in a conversation with you and possibly answer questions they did not ask your competitor. Your prospect’s answers will allow you to hone in on the proposed differences between your company and theirs. Then you can address any or all differences by reiterating what your company has to offer and why you are better. When all the positives and advantages are weighed and your prospect picks you, they will realize that they did buy for less. Related Articles and Information: Can You Justify Your Price? Cut Your Prices for Cleaning Carpets and Other Services? My Competitor Professional Cleaners Association (PCA) Thank you for reading Bane’s Blog® Please read the latest issue of the Clene-Times® at www.baneclene.com/publications/. Please visit our web site at www.baneclene.com. The Bane-Clene® Team. Free Bane-Clene Information Package Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail. You can also order the packet at the Catalog Request Form. “A to Z” Alphabetical Index to the Bane-Clene Web Site Bane-Clene Home Page